Candace Chatman had to grow up incredibly fast. Her childhood was filled with emotional turmoil and physical loss. This had a major impact on her decision to push ahead and become an entrepreneur. When challenges occur in life, we can choose two different paths: we can let them get the best of us or we can fight back. Through her story, it is evident that Candace chose to be a fighter and to never let the difficulties she was faced with stop her from achieving her dreams and succeeding.
Now, Candace runs a successful business where she teaches people how to communicate more effectively through the use of social media, specifically through Direct Messages or DMs. They are an effective way to sell products, but widely underutilized by many entrepreneurs and their social media platforms. The DM is a message and notification that is paid attention to by most people because they are an important part of direct contact. Anyone can like a photo, but it is a different form of contact to be directly messaging someone. This is exactly what Candace stresses in her business.
In addition to her scrappy attitude and ability to find strength, the way that Candace differentiates herself from her competitors is by speaking plainly and clearly to her customers. She never wants to scare them off with jargon or difficult-to-understand concepts, so she keeps her language and message simple to be the most accessible to everyone.
Candace is no stranger to challenges within business. When she first started out, she was an eager Life Coach looking to find a community within the online space. She quickly realized how important it is to find the right people who can truly help you.
Building a business isn’t easy and oftentimes there will be moments that make you want to give up. Candace encourages her audience to keep showing up even when no one is watching. Many may look out the current environment and think this is a time to dial back their business, but that’s not what Candace believes.
To find out more about Candace and how to help coaches connect with their audience and successfully sell their coaching programs, you can follow her on instagram here and on her website.