Gurps Rai: An Influential Business Figure With One of the Coolest Startups in Music

The CEO of DroppTV, Gurpreet Singh Rai created this shoppable video platform where you can buy the merchandise from the music videos. The music videos have merchandise used in the video that you can purchase from the comfort of your home.

Gurps Rai serves as the chief executive officer, and this platform mixes culture with commerce. Let’s say that you see a music video with a stylish black leather jacket. Tap on it to start the purchase process. Clicking on an item does not disrupt the video. The item that you clicked on will move straight to the cart where you can buy it.

Interactive entertainment is not necessarily new. What Gurps Rai did, however, is different from the past. You now have a call to action inside the content. The Soundcloud artists who use DroppTV include Manny Litt, Suzi and PFire. Within a couple of hours, all three artists began to generate revenue from the platform.

Gurpreet Singh Rai talks about how many of the music artists who participate in DroppTV will either have their own clothing line, or they will have brand deals. Rai recommends that artists focus on their own line because it lets them keep 100 percent of the profits. Along with supporting the artist, you help more people discover them.

Rai says his target audience is Generation Z, which is people between ages 16 to 22. From each transaction, DroppTV only takes an eight percent profit. DroppTV has seen a significant increase in following on Instagram shooting up from 10,000 followers to 22,000 followers. To his friends, he’s known as Gurps.

With the success of Gurpreet’s business, it makes you wonder what is the Gurps Singh Rai net worth? Gurpreet describes himself as a prominent figure of the carbon market.

Throughout his business career, Rai has had incredible success. In 2011, he participated in a deal with Carbon Market, American Carbon Registry, Winrock International and Li-Ning. Gurpreet has been involved in several companies.

What makes the platform great is how you can switch the products on or off depending on what you want. You can make a music video relevant for six to seven weeks later, rather than for only six to seven hours.

Gurps Rai says that millions of people have made video content, but they fail to monetize it. The platform at DroppTV leverages an audience in front of products to help with sales.

The music industry was crippled by the COVID-19 pandemic. Before, big companies like Li-Ning wouldn’t work with the smaller music artists, but the pandemic has made it so that they work with them more often. To give you an idea about the possibilities with DroppTV, Kid Daytona and his drop, “Stop Panickin'” raked in $20,000 in profits within the first 72 hours. The video included a charity raffle that raised $10,180 for the Lower East Side Girl’s Club in New York City.

DroppTV, a company of which Gurpreet Singh Rai is the CEO, helps music artists to monetize more of their music. They can maximize the value that they get from it. Meanwhile, the audience likes to watch because if they can get the latest Yeezy’s at box price, you can bet that they will watch the videos. It serves as an extra way to promote their music while making sure that they earn the most from it. As an artist, you wear whatever merchandise you want to sell to your audience. Jock Itch Smell

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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