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The new start-ups challenging online bookmaking’s biggest brands

Examine any customer-facing marketplace and you will likely identify several similarities, and one of these is the mix of established names and start-up brands competing for the same customers.

Online, this battle is often waged between long-standing operators who’ve adapted offline operations to a digital audience and new online-only companies who have swooped in more opportunistically to capitalise on a growing marketplace.

This is particularly prevalent in the world of online gambling, where major established betting names compete with new operators to entice new players to open an account. But what are the big names from both categories doing?

William Hill – establishment

William Hill is one of the most iconic brands in the world of bookmaking, with a history stretching back generations. Headquartered in London, the business today employs more than 11,000 staff and operates globally.

After building its empire in offline betting shops, William Hill seamlessly made the leap online during the late 90s and is today recognised as one of the most trustworthy brands in the industry. And in an era where trust counts for so much, the company continues to fare well in the marketplace.

bet365 – establishment

Unlike William Hill, bet365 didn’t emerge on the marketplace until the introduction of online gambling around the turn of the century. But the company was an early trail-blazer as the industry went digital and is today recognised as one of the world’s most established gambling brands.

Through its wide-reaching sponsorship portfolio, bet365 remains a prominent player in the marketplace and is rightly recognised by industry aggregators as one of the best bookmaker platforms on the market today for its welcome bonuses and customer service.

VBet – disruptor

The first disruptor on our list is VBet, a relatively new brand that specialises in offering a slick, streamlined experience to players across laptop, tablet and phone. Though it doesn’t enjoy the same level of brand awareness as bet365 or William Hill, VBet’s modern interface helps to turn heads.

Featuring an eye-catching pink brand and high-end website design, VBet is quickly gaining ground in the marketplace and challenging the status quo. It will be fascinating to observe the brand’s growth in the years to come. – disruptor

With a specialism in esports, is aiming to corner a lucrative new section of the marketplace. The rise of esports, including the growth in viewing figures, major commercial partnerships and eye-watering prize money pots, has created a whole new betting marketplace. strives to offer “a pixel-perfect experience” and its brand is clearly geared toward an audience that values innovation and technology. The brand’s social media channels carry the latest esports results and their following is steadily growing.

While brands like bet365 and William Hill continue to enjoy excellent levels of customer awareness, it seems certain that new operators like VBet and will grow their influence in the years to come.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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