Prolific Long Beach native hip-hop artist Cliff Savage released his new single, “Raw Deposits”, and the official music video, directed by Los Angeles-based director Kevin House (aka Streetjoos).
“Raw Deposits” will be your new favorite money anthem of 2020, the perfect finale motivational push many of us need as the end of the year rapidly approaches. The song is about getting paid your way and being proud of your accomplishments, regardless of the judgement from the people around you on the ideals of having a “traditional” source of income.
Cliff believes in the importance of originality and tapping into your own authentic ideas while ignoring the hype and status quo. As such, he showcases his identity as Cliff Savage through his unique rap style, exceptional flow, and meticulous lyricism on this track.
“I want my listeners to be motivated to get money and not waste time worrying about what other people think. I want my peers and fans to feel empowered to exercise their own originality. The real takeaway of ‘Raw Deposits’ is really to ‘create your own lane,’ and be proud of the journey you take in life.” -Cliff Savage