After returning near the beginning of October to share her long-awaited comeback single ‘No Leader’, the first taste of her eagerly-awaited debut album ‘To Be Alive’, alt-pop goddess Starling is back once again to unveil her next high-energy offering ‘Swoop’ accompanied by a stunning new video.
Moving more towards the bold and bouncing basslines of her earlier material, ‘Swoop’ sees her take on the alt-pop world with a brash and instantly captivating sound. Channeling a rich and diverse mix of instrumentation, this new single shows us that she is very much at the top of her game when it comes to creating strong and impactful releases.
Directed by Ryan Blackwell, an up and coming director and image maker from Liverpool with a background in fashion and owner of Beyond Photography, an experimental media platform and production company showcasing the world’s leading artists, the new video for ‘Swoop’ looks to capture the full and bright energy of the original track. With Starling herself teaming up with a team of captivating and hypnotic dancers for the visuals, the video highlights the same fresh and vibrant sound we have seen her return with these last few months.
Speaking about the video for ‘Swoop’, she said, “I wanted to make a 90s inspired music video on what it is to “own it”. This is what I told the dancers “there is no space for shame or judgement in Starlingsworld, it’s time to dance like you are free to be who you really are, to own your quirk”. The 90s (the time I was born) was all about pop in its cheeky, bright, fun self and I wanted that in this, for nostalgia sake and also for everyone involved – bring that free fun energy into the team for each dancer and for that to be felt on screen.”
“Swoop is about being unapologetically focused and owning it. Owning your dream, owning that fear, owning that desire and not holding back your ambition or your individuality. Judgement suffocates. To “swoop” liberates.”
WATCH THE NEW VIDEO FOR ‘SWOOP’ HERE – https://youtu.be/EG_DFbaEgkQ