How does an independent artist amass hundreds of thousands of views of a self-made music video? It isn’t easy. Countless aspiring video stars have tried and never gotten anywhere. There’s no single answer, but it sure wouldn’t hurt to follow the example of Dynamyte. The video for “Show Me You,” the Boston singer-songwriter’s most recent single, has gathered the sort of forward momentum that few homemade clips ever do. She’s made her success on her own terms, foregrounding her musicianship, her brilliant singing, her empathetic, down-to-earth songwriting, and her sense of visual style.
Start with the voice. Dynamyte is a pop singer, but one with roots deep in jazz, and definite rock ‘n’ roll attitude is discernible in her inflections and phrasing. She applies her instrument to a melody that’s at once novel and instantly memorable. You’ll hear echoes of Amy Winehouse, Ariana Grande, Lilly Allen, and other artists whose music brought the best of mid-century American musical styles back to popular consciousness. But Dynamyte isn’t just a traditionalist. “Show Me You” was produced by the visionary electro-pop and R&B engineer MkX – who just happens to be her younger brother. MkX supplies just enough electronic fireworks to make the track sound contemporary, and he does it while preserving and enhancing his sibling’s distinctive musical personality.
There’s another reason “Show Me You” is an indie smash. Fun as the track is, it’s a song with serious implications – one with a message that is bound to resonate for anybody burdened with a social media account. Dynamyte asks her listeners to set aside façades and everyday showmanship and show themselves. Online or off, that’s a terrifying thing to do. But the singer knows how refreshing it can be to be yourself, and she’s encouraging others to give it a try.