Atlanta newcomers Lowertown have released “Best Person You Know,” their new single and first since signing with Dirty Hit. The accompanying video was directed by Michael Cully. CLICK HERE to watch and HERE to listen.
Lowertown’sOlivia Osby and Avsha Weinberg first met in math class in high school after discovering their shared love for DIY music, and now they create, record, produce and master all of their tracks from their basement studio. Their music mixes lush instrumentation, samples, synthesizers and homemade ambiance paired with moody vocals and lyrics. They released their debut single “George” in 2018 (recorded when the pair were just 16 years old) and subsequent debut LP Friends in 2019 which garnered millions of organic streams on Spotify. Osby and Weinberg graduated during the pandemic and are now part of the Dirty Hit roster, with an EP in the works for a December release produced entirely by Weinberg. Influenced by the likes of Aphex Twin, Modest Mouse, Radiohead, (Sandy) Alex G, and Animal Collective.
Speaking about “Best Person You Know,”Lowertown said: “The lyrics for ‘Best Person You Know’ were inspired by a friend I once had who had no idea what he wanted in life. He ended up living without any direction or specific purpose to his actions, and he hated himself for it. My friend ended up acting carelessly and began doing things that were dangerous to himself and others furthering his own self-hatred. This song was written to emphasize the importance of living with direction and purpose and what happens when you start to give that up. The structure of the song was written as a reflection of the emotions one experiences while maintaining a friendship with a toxic person; it represents the conflicting emotions and how quickly things change.”
Adding: “This video was a passion project of ours we’d been planning to do for over a year, but it also ended up being one of the most grueling and intensive projects we’ve worked on to date,” said Olivia. “We took over a month to film and we shot it all on super eight film. It was our first time plus our directors first time shooting with film and it was extremely nerve-racking but thrilling. We expected most of the takes would need to be reshot. We went through many different scenes in the muggy, disgusting Georgia weather, and because we were using the film we had to trust that everything would translate without being able to check.”
“We had to do a lot of blocking in one take and neither of us have experience on camera,” said Avsha. “In addition, Olivia decided to wear crazy fall platforms in half the scenes so we had to make sure she didn’t twist her ankles. We wanted this video to be up to the viewers interpretation, and although many scenes seem gruesome, we wanted there to be a warm, nostalgic, but also a somewhat manic, nightmarish feeling to the video. The filming process was very small, with just us and a friend working on it, but as a result, it has a very homemade feel.”