Your Restaurant Business
Managing a successful restaurant is challenging in the best of times. During a global pandemic, it requires planning, innovation, and flexibility. Here are some ideas for managing a successful restaurant business.
Have A Business Plan
A solid business plan ensures you can keep track of your spending and your income and have funds in place to spend when you need to. Know what your inventory looks like, and potential building maintenance Toronto costs. Knowing where your money is and where it is going also helps you identify potential problems before they escalate.
A business plan will also help you plan for unexpected events (such as a global pandemic) and help you make decisions for the best outcome for your restaurant.
Have A Marketing Plan
A marketing plan is a clear idea of how you will reach your potential customers. It is a thorough analysis of who your customers are, where they are, and how they like to learn about your business. A marketing plan involves your physical presence such as logos, design, signage, and advertisements. It also involves your online presence such as your website, social media, and online advertising.
Knowing what customers you want to target helps streamline your advertising spending to focus on your target market. For example, if you know your customers like to eat local and spend time online, concentrate your marketing budget on places that will reach your customers such as a local neighborhood Facebook group, or use google maps to get your business noticed locally.
Photo by Pablo Merchán Montes
Once you get customers in the door, it is important to make their experience in your restaurant memorable. If the food is good, and the service is great and your restaurant welcoming and fun they will be sure to come back and tell their friends.
Consider the entire customer experience from when they search online for a local restaurant, to when they book a table, eat, and leave. Make sure every element is a positive experience. Get your staff on board and make sure everyone understands the whole concept.
Customer experience is especially important during COVID. While you may not be able to welcome people into your restaurant as you did before, be sure the customers who come in to eat feel safe and cared for. Also, consider the experience of customers ordering takeout or delivery.
During a global pandemic, every restaurant manager has to be innovative. These are unprecedented times and they require creativity and flexibility. Find new ways to reach your customers. Curbside pickup and online delivery apps have opened up a whole new way of serving food to customers.
These online and delivery innovations also make eating out more accessible to people who may have been left out before. As restrictions continue to open up, try to find more ways to make your restaurant more accessible to more people.
Involve Your Staff
A happy staff that is excited to work and feel part of a team are more likely to give excellent service and stick around. Restaurant staffing is precarious at the best of times, but if you have good staff make sure you hold onto them.
Ask your staff for ideas on how to make the restaurant run more efficiently. Chances are many of them will have some ideas and will feel more ownership over their workplace if their ideas are being heard.
Be sure you put in safety measures to protect your staff during COVID and ask assistance from safety inspection Mississauga consultants. Provide PPE and plenty of opportunities for handwashing and cleaning. Also, have a clear policy to support staff if they do get sick and clear guidelines to stay at home if they have any symptoms.
Take advantage of new technology that can streamline information and communication. Customers appreciate online reservations, mobile ordering and delivery, and the convenience of paying at remote terminals. An integrated Point of Sale System from POSRG Canada solutions helps you keep track of inventory, staff schedules, cash flow and helps you see your sales in real-time.