London-based newcomer, Lo Lauren, returns with her third single ‘Easier’, out now via Spinnup.
Listen to ‘Easier’ HERE.
Making her debut earlier this year with ‘Just Friends’, and then following up ‘Raw’, Lauren has quickly asserted herself as one of the most exciting alt-pop artists to emerge this year. Her innate ability for song-craft and lyrical depth shines through once again with ‘Easier’, a song about moving on from a relationship.
Lo Lauren explains, “I wrote Easier on the keyboard in my bedroom during lockdown and it’s a song about the vicious cycle in toxic relationships and realising your worth. When you keep on going back to someone cos you feel so attached to them, like an addiction, this song is that moment where you start to understand that the more you do that the harder it is to walk away.
I sent it to an amazing production duo called Brave New Audio who really brought the track to life and I recorded my vocals with my long-term collaborator, wenyoukno. It was mixed by an amazing mixer called Darren Heelis (Sam Smith, Mae Muller) and mastered by Kevin Tuffy out of Alchemy who’s worked on records for Headie One, Sinead Harnett, JC Stewart and more.”
In keeping with Lo’s theatrical side, a short film will be released shortly after the release to accompany the song. This is to be directed by Alex Thompson (Liam Gallagher, Mahalia, James Blunt) and Richard Dunton (Rudimental, Grace Carter, Sam Smith).