A music studio is a sanctuary of mystique; a creative abode where audio magic is documented, dreams are fulfilled, and hacks are exposed. Regardless of the talent that walks through the doors, the only thing that keeps the amplifiers on and the analog tape rolling at any recording studio are clients. And even if you’re the prodigal son of Steve Albini, at one point or another you’re going to need a visually vitalizing music studio website that will turn online visitors into invoice-paying customers.
Every enticing music studio website needs to be a virtual extension of what a musician’s experience during a typical session will be like. It needs to have your studio’s decor, vibe, and personality injected into its design, aesthetic, and voice. In addition to unique, functional web design, you need to ensure you’re utilizing all the resources and tools necessary to increase your online visibility and exposure, to help you reach new audiences of aspiring bands and artists. Whether you’re the new recording studio kid on the block or you’re a seasoned session veteran in need of an online tune-up, here are seven essential components to building the most inviting music studio website possible:
Style & Substance
As alluded to earlier, your music studio website design needs to capture what it’s like recording in your office. You also need to keep your desired musician clientele in mind when it comes to applying a website aesthetic. Studios that predominantly work with hip-hop artists will want a website style that’s sleek, modern, and bold, with vigorous colors and confident imagery. Jazz producers may want to go with a more nostalgic and retro tone, perhaps emphasizing black and white photography and cursive font. If metal is your jam, then you might want to invoke a dark and sinister tone that’s in line with the typography and artistry of a Slayer album cover. If you don’t align yourself with just one genre, then your music studio website needs to help visitors envision who you are. Your website is the first impression an artist gets when it comes to them trying to sort out where they want to record their life’s work, so you need to provide them with an authentic virtual representation of your style, skills, and personality.
The homepage is what makes or breaks a music studio website, and you essentially have ten to twenty seconds to capture and retain a potential client’s attention. The first thing someone should see is a photo or two that embodies the recording experience of your studio, so anybody can visualize themselves working inside your space. Navigation and menu bars should be clearly labeled and displayed at the top of the page. You shouldn’t bombard visitors with any overloads of information or details right off the bat; if they like what they initially see, they’ll click on other ‘About’, ‘Services’, or ‘Rates’ pages if they want to learn more. Accessibility, visual representation, and essential information are top priorities for your music studio website homepage.
Strut Your Stuff
Now that you’ve opened the door for your potential client, help them walk through it by wow-ing them with elegant displays and lists of all the gear you’re working with. It’s one thing to have a gear page that verbally rattles off all the amplifiers, microphones, and instruments you have in your possession, but it’s a completely better and more enticing thing to have a rotating gallery of images of all your prized possessions. Take the time and energy to professionally photograph your studio’s layout and equipment, because seeing is believing.
Bear Your Fruit
Just as showing off your gear helps an artist or band strategize their recording process in your studio, allowing visitors to actually listen to any audio magic you’ve captured is the utmost form of effective transparency. Whether it’s written testimonials from bands you’ve worked with in the past, live videos of prior sessions, or links to final products and albums of previous clients, proving that you are a master of your craft is the final step to reeling in new customers.
Once your music studio website design is complete, it’s time to implement the tactics necessary to drive more online traffic to your site. Search Engine Optimization is the internet marketing strategy that strives to increase and expand the amount of traffic that can come your way via search engine results. If your recording studio is based out of Lexington, Kentucky, effective SEO is what will boost your Google page ranking when someone searches ‘music studios in Lexington, Kentucky’. SEO involves a plethora of strategies, from specific placement of targeted keywords, to implementing link building techniques, to submitting your music studio to Google Business. Applying SEO strategies to your music studio website may sound intimidating, but even reaching out for SEO assistance can make the difference between five people coming across your webpage and one hundred.
Blog It Up
An easy way to utilize SEO as well as provide basic music recording information to aspiring sound engineers is to start a blog on your music studio website. You don’t have to be Shakespeare to write informative and engaging tutorials on Pro Tools tips or microphone explanations, just write what you know. If you’re able to post a blog article a week, you’ll help drive traffic to your music studio website from anyone searching whatever topic you’ve written about. Plus, blog articles are great for sharing across social media platforms, which will only increase your online visibility.
Speaking of social media platforms, if your music studio doesn’t already have a Facebook page, Instagram profile, or Twitter account, you should change that, fast. Any social media presence is better than none and will work toward establishing your recording studio as a respected brand and business. Whether it’s posting videos of bands recording live, sharing educational mixing and mastering tips, or promoting artists you’ve recently recorded with, routine social media posts will help increase and cement your presence within your local music scene, and only assist in maximizing exposure for your music studio.