Audi has been widely known as the most popular German car brand for luxurious vehicles. It has become the new family member of Volkswagen, which is the world’s most popular brand.
Audi started as an unknown brand during the past few years. It started from scratch and now has been famous worldwide. With the help of Volkswagen, Audi has widely spread its market globally. You can check out automakers list to get the idea about it.
The Four Rings in its Logo
Being a solo company, Audi has encountered lots of trials and has even tried to file bankruptcy before merging with other companies. Before Volkswagen came into place, Audi has merged with three more companies just to stay in the car industry.
This union has been very popular, thus giving them the idea of having their logos merged as well. This auto union has come into existence to prove that the car industry is not just a competition but a friendly competition for most car brand manufacturers.
However, they have encountered lots of problems during this union as they produced a badge for racing cars.
As time passes by, Audi has been known in the car industry and has become more famous when Volkswagen came into place. Their image somehow changed because they have been more conservative now.
How they Competed
Being one of the most popular automakers in Germany, Audi has competed with Mercedez Benz. They soon began to invent five-cylinder cars from their normal four-cylinder ones. These five-cylinder cars have changed a lot in the performance of their cars, thus made a very significant role in the engine choices of most car lovers.
Their Sales Performance
Audi didn’t stop until they became known in the United States. This made the manufacturer boost their confidence to market all over the world.
During that time, an investigation was made, making 50 car models depreciate their power in the industry. However, the company has defended that these events are due to drivers’ errors, thus making it clear that their car models are safe to use.
Nowadays, Audi’s car models have spread out worldwide, giving users more options for why they should choose the brand, among others. They might be a little expensive, but with the quality of their cars, it’s worth the money you spent.