Hertfordshire artist BYFYN (AKA Ellie Isherwood) releases introspective synth-pop single ‘I Love Me Too’, the latest in a line of exhilarating, textured electronic vignettes. With it she also announces her new EP ‘In Blue With You’ for December 9th.
Each release so far has been a building block in developing a sound that calls to mind Grimes, Robyn, Chvrches or Let’s Eat Grandma. She takes glossy synths and re-purposes them through a LoFi filter to create something wholly unique in tone.
On ‘I Love Me Too’ it’s not just the synths that are glossy. Atop dreamscape washes, twinkling melodies and AM-retro drum machine beats, Ellie’s vocals rail against the over-stated role of self-love, and self-empowerment in overcoming mental health issues. She presents the idea as something superficially pristine, and simplistic in the face of something we need to keep working at. The lyrics to this point are echoed in the music video. As Ellie elaborates further:
“This song is my ideal end to an EP about struggling with mental health- it’s like “everything is fine now and I love myself because life’s too short not to!”. But really it is just that, it’s the ideal, the fantasy situation. From experience, mental health is more of a journey, with ups and downs and unfortunately it can’t always be wrapped up, all sorted and tied in a nice little bow like it is in the movies. With the video I wanted it to look like it could be. I wanted to create the perfect fantasy/cheesy pastiche of a late 90’s, early 00’s teen film, complete with an outfit montage. A highly stylised fantasy bubble where everything works out perfectly in the end… but there’s a twist.”
BYFYN began her artistic development as part of the Rising Sun Arts Collective, a Goldsmith’s adjacent cabal of musicians, artists, filmmakers and designers. Living together in a disused pub, it was here she honed her dark and dreamy sound amongst collaborative house parties/gigs, video shoots and recording sessions. This spirit of artistic fervour at the time turned the heads of cultural gatekeepers in Noisey (VICE) and Loud & Quiet.
Individually acclaim for BYFYN on these early cuts came in from DIY Magazine, as well as Tom Robinson on 6 Music and Huw Stephens on Radio 1. Notable live slots included a well-received set at Latitude Festival.
‘I Love Me Too’, the new single from BYFYN, is out on October 28th, ‘In Blue With You’ EP out on December 9th.