Following on from the huge success of his Velly-produced single ‘5 Minutes’, which was premiered by Clash Magazine who made it their ‘Track Of The Day’ and featured on Wonderland Magazine to name a few, Butterfly Ali has now returns to share his next groove-filled jam ‘Pray For ‘Em’.
Produced by the renowned Sam Barsh (Kendrick Lamar, Logic, Anderson .Paak, Aloe Blacc), ‘Pray For ‘Em’ sees the artist continue his fresh and breezy aesthetic on this bright and powerful new release. With its stunning new video directed by Austin Hughes and channelling more of those classic funk and soul-enriched vibes, his newest gem is intended as a symbol of peace and tranquility in his own non-racial paradise.
Speaking about the new single, he said, “Pray For ‘Em came about from the racial climate we have always been in & have recently seen a heavy resurgence of. I couldn’t quite figure out the right way to speak my thoughts on the topic, so I put my thoughts into this song. The song is truly just my inner voice & internal monologue seeing all that is going on around me, experiencing it, and also having faith and hope for progression. Loved being able to couple such a heavy message with a fantastic producer and musician Sam Barsh. He really understands strong storytelling through instrumentation, while honoring my soul/funk stylings. Coupling our worlds really brought a relatability sonically to the song.”
While adding about its accompanying video, “With this music video I wanted to take all of the inner thoughts I’ve been having during this climate and resurgence of many already in place systemic racial issues, and paint the aspiring picture of a peaceful, beautiful, non racist, world. It was such a blessing being able to feature my family in this music video. These visuals of my family represent the unity, love, & support that we as people are capable of having for one another. The female dancer represents the beauty, peace, and serenity that sometimes comes before the storm of agony, fear, and fight. All of these expressions are the internal colors of each and every one of us, which proves that we are all alike no matter the color of our skin. I need to judge someone for looking, speaking, or believing differently than you will get us nowhere. The director and editor, Austin Hughes, really brought an extremely beautiful aesthetic and eye to the visual. Having different temperatures and color represent different moods and expressions. Really assisting in bringing a sense of calmness and power to the visuals.”
WATCH THE VIDEO FOR ‘PRAY FOR ‘EM’ HERE –https://youtu.be/5kTsvN-UF4w
Listen to ‘Pray For ‘Em’ here – https://ffm.to/butterflyali-prayforem