Atlanta-based artist Andy Mineo released his last single, “Always in a Rush [feat. Mez]” today, from his upcoming EP, Happy Thoughts, out November 18 via Reach Records. The track is accompanied by a continuous shot video directed by Isaac Deitz – watch + share via YouTube.
Discussing the track, Mineo offers, “I’ve always had this nagging feeling that I am not doing enough, which has made me a workaholic. I feel like I am in a race against time to reach all of my goals, dreams, aspirations and I need to justify how I spend every minute to do that. It makes it hard for me to even relax or just enjoy things. Always in a rush is my way of telling that story.”
The video for “Always in a Rush” follows Mineo from home to office in one continuous shot by director Deitz. Discussing the concept, Isaac stated, “When I first heard ‘Always in a Rush’ I related to the struggle of being fully present: thinking about work while at home and rushing through work to get home. Then I got an idea of building a cubicle on a trailer to show Andy busy at work while life is passing him by in the background. Once I found that theme, the ideas on how to convey that started coming in, like speeding up the video, constant movement, being distracted, all done in one long take with no breaks.”
Set to inventive, boundary-pushing beatmaking, Happy Thoughts, is the perfect salve for anyone struggling through the many challenges 2020 has brought us all. The record, inspired by a trip to Japan with his Miner League crew prior to the COVID shutdown, beams with positive affirmations and ruminations on the prismatic nature of life.