Did you know that you can shape your business’s online identity to convey trust, outstanding leadership, and integrity? 85 percent of your potential customers trust online reviews, and 3 out of 4 will only settle for your company if it has more positive reviews than the other options.
With customers always searching online for brands or services they would like to purchase, it is imperative that you continuously monitor what clients say about your business, as this can either make or break you. Online reputation management is, therefore, a business function that you should not take for granted.
Here are some of the benefits of online reputation management:
We all know that a good reputation is crucial for business survival in this cutthroat competitive environment. If customers trust your organization, it automatically gives you an edge over your competitors. Most clients will rely on online reviews before deciding whether to trust your business. Effective online reputation management can help your business gain this much-needed trust. The more online positive reviews you have, the more trustworthy and credible you are in the eyes of your potential customers.
Customers will choose businesses that are more credible and trustworthy over their competitors. The more positive reviews you have online, the easier it is for you to attract more potential customers and boost your sales. From a study carried out by the Harvard Business School, businesses with higher rankings enjoyed an increased revenue of between five and nine percent.
Helps You Build the Brand Image You Want
With effective online reputation management, your business can create the brand image it desires. Out of malice, someone can damage your hard-earned trust and credibility in the blink of an eye with a negative review shared online. Therefore, you must regularly monitor feedback on any conversation shared online and take corrective measures immediately.
What to Consider When Choosing an Online Reputation Management Company
Because ORM is extremely necessary for your enterprise’s survival, it is important to choose a company that will save you both time and money. The ultimate goal should be to maintain a reputable and solid online image.
Here are some of the functions of online reputation management companies:
• Network with your loyal customers: A good ORM specialist should be able to engage your followers actively. An immediate response to positive comments is a sure way to build brand loyalty.
• Actively manage your reviews and ratings: You can never underestimate the effects of negative reviews on your bottom line. A reputation management company should effectively remove or suppress negative comments to help your brand maintain its reputation.
• Monitor brand mentions: A good ORM company will actively monitor your brand mentions and respond immediately. It should also gather information from clients on how to improve your products and your customers’ pain points.
Here are some factors to consider when hiring a reputation management company for your business:
1. Its Track Record
When choosing a reputable agency, you should be able to know how many successful cases it has handled before. How effective has it been in handling and strengthening its past clients’ reputations and online conflict resolutions? How reputable is the company? It should be able to show its past successes based on its online reviews.
Since it’s a matter of your business’ reputation, you can only settle for a reputable company. Search the agency you intend to hire online, read past client reviews, and visit the company’s website. Read the blog section; it will give you some insight into the kinds of content the company posts and how the team interacts with clients. The more satisfied clients it has, the more credible it is.
3. Effective Communication
How accessible is your potential ORM agency? Is the team willing to take you through the process they intend to use to help you build a solid reputation for your business? Do they communicate in language that you can easily understand? Only settle for an agency that’s eager to let you in on every detail.
4. Does It Have a Plan?
To save you time and money, the reputation management agency should give you a detailed plan on how it intends to carry out its work. This will help you foresee how long the project is going to take, and it’ll help you figure out whether the team is knowledgeable about the situation at hand.
Don’t go for a reputation management agency that offers unrealistic results. Avoid companies that promise quick fixes. Building a brand reputation takes time, so you should work with a company that gives you honest and realistic projections of how long it’ll take to build a solid image for your company.
Online reputation management is an important business function that you cannot ignore. In this digital era, where every business is scrambling for survival online, any negative comment can greatly affect your bottom line. Status Labs can effectively help you build the brand image that you’ve always wanted and help you turn website visitors into customers.