If you are a binge-watcher and entertainment-geek, you probably love watching all that Netflix has to offer. Undoubtedly, it is the largest streaming service in the world, dominating the streaming video market for years now. And, the streaming service’s success only continues to grow.
It gets a lot of attention from streamers and industry-analysts alike, who have been collecting realms of data on the company for ages, most of which focuses on Netflix’s market value and growth numbers. So, without further ado, here are some statistics and facts that reveal just how huge Netflix has become!
1. Netflix has the largest subscriber count in 2020
Despite the entry of Disney and Apple into the streaming marketplace and facing competition from Hulu, HBO Max, and Prime Video, the infamous Netflix still boasts the largest number of subscribers for 2020, crossing the 167 million mark worldwide!
2. 60 million US citizens have a Netflix subscription
According to a study from “Business Insider”, it came to light that an estimated 60 million US adults aged between 16 and to 64 have a Netflix account. Considering that the US has 209 million adults over the age of 18, this accounts for at least 28% of US adults having a Netflix subscription.
3. 41% of Netflix users watch without paying for a subscription
Based on a survey from MoffetNathonson in 2019, it was revealed that approximately 41% of Netflix’s users who stream movies/TV shows around the world do not pay for their own account. Almost 27% use the paid Netflix accounts of someone from their household, while 14% use Netflix through password sharing from someone outside their home.
4. Netflix and its popularity lead to major ISPs throttling streaming
After launching its online video streaming in 2007 and expanding to international markets in 2010, Netflix continued to rise in popularity. Due to the massive amount of streaming, major ISPs like Comcast, Verizon, and Frontier starting throttling Netflix streaming!
5. The VoD is responsible for the fight against region-hoppers
It is because of Netflix that people first started using unblockers like VPNs and proxies in the first place to access different content libraries, particularly that of US Netflix. However, since distributors partnered with Netflix started losing money because of these region-hoppers, the VoD set the stage for an aggressive fight against VPNs and proxy services.
6. Netflix broke HBO’s long-running Emmy nomination streak
Netflix won its first Oscar back in 2017 for “The White Helmets”. Later in 2018, it bagged over 112 Emmy nominations for 2017, officially breaking HBO’s 17-year streak. As of 2020, Netflix again broke records by receiving over 225 Emmy nominations, out of which they won 43 awards!
7. COVID-19 and the resulting lockdowns boosted Netflix streaming
Google searches for Netflix saw a huge increase of 104% in March 2020, as more people around the world were forced to self-quarantine and work from home. During this time, Netflix also reduced streaming quality in many countries to cater to the increased bandwidth demands.
8. Netflix is perhaps the largest client of Amazon Web Services (AWS)
Based on the results of intricately (a cloud data usage monitoring tool), Netflix may be spending more than $9.6 million per month on Amazon Web Services, after successfully completing its migration to AWS in 2016, a venture that took approximately 7 years to finish!
9. The streaming platform reported over $20.5 billion in revenue last year
As the largest streaming service in the world, Netflix reported earning over $20.5 billion in revenue for 2019, from the $8.83 billion in 2016. This shows a huge increase of 127% from 2016 to 2019, and more impressively, a growth of 1579% from 2007 (when they first introduced online video streaming).
10. Netflix is now worth more than $162 million as of April 2020
It is clear that Netflix is currently dominating the marketplace of online video streaming and will only continue to grow rapidly. As of April 2020, Netflix reported to have a market cap of over $162 billion, which is close to touching that of the entire Disney Corporation!
Wrapping Things Up
For over 17 years now, Netflix has continued to surprise everyone in the world with its amazing streaming platform and producing more than 1,500 Originals. While the service continues to add customers in all markets, all signs continue to point towards a bright future for the VoD!