Genre-defying artist CHAII returns today with “[http://.]WOW (Look At Me),” her first new single following the acclaimed release of her Lightswitch visual EP via BMG / Black Lotus earlier this year. The rapper, producer, director, engineer & visual artist adds to a bold and diverse repertoire with the track, forming the next piece in her plan to take on the world stage as an energetic and rule-ducking voice to watch.
“I talk about being in your own lane and taking risks,” notes CHAII of the track. “The ‘Look at me, wow’ hook is aimed towards social media culture and how some people would do anything to be seen.” Listen to “WOW (Look At Me)” here: http://chaii.lnk.to/WOW-LOOKATME.
CHAII’s diverse creative vision was apparent on the release of the Lightswitch EP – a visual collection showcasing sounds and footage from Oman to Joshua Tree. She self-directed and produced the EP’s six videos, filmed guerrilla style with her small crew of friends. Inspiration for the Lightswitch visual EP came from CHAII’s journey of learning more about Iran’s 1979 Revolution. The resulting upheaval forced countless creative talents, including musicians, actors and artists, to leave Iran and relocate after their work was banned in their homeland.