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Prolific Long Beach native hip-hop artistCliff Savagereleased the official music video for his latest single, “Cookin’ Up”, directed by Los Angeles-based director Kevin House (aka Streetjoos).
“Cookin’ Up” celebrates the consistent hustle and non-stop creative workflow coming from Cliff Savage and his team. In 2020 alone, Cliff has released 12 new tracks and 7 music videos, with his “Cookin’ Up” music video being the seventh. He is slated to release his highly anticipated sophomore album, Jukebox, in 2021.
The ultimate message of the triumphant track is simple: Keep working hard, and stay hustling. Regardless of the dream you are chasing, you should always be “Cookin’ Up” something fresh, planning your next move, and getting ahead. Even if listeners do not relate to these lyrics, Cliff still hopes that “Cookin’ Up” is something his fans can turn up to, especially during this unprecedented pandemic.
“My inspiration for the song came from being so busy in both the studio and behind the scenes. I feel like my team is always ‘Cookin Up’. When I say, ‘I feel like they don’t understand, running late to wonderland’, I’m talking about finally reaching my goals through consistency. 2020 has been the best year of my career, and I’m just getting started.”
