Hi Will, welcome to VENTS! How have you been?
I’ve been Good! Thank you for having me!
Can you talk to us more about your latest single “Back To Me”?
Of course, yeah so “Back to Me” is a collaboration between myself and producer, E. Jones. He sent me a track and as soon as I heard that guitar riff, the first few lines pretty much jumped up and slapped me in the face. Production like that disarms you as a songwriter and forces you to be honest, so I wrote the most honest love song that I could.
Did any event in particular inspire you to write this song?
Yeah. Life. My dream is to be one of the all-time greats and I think it’s safe to say that I’m one of the all-time greatest at getting their heartbroken. In this song, I’m singing about stealing my girl back from her shiny new boyfriend, but in real life, I’m more like the shiny new boyfriend who loses his girl to the toxic ex.
How was the filming process and experience behind the video?
It was awesome. We spent more time laughing than anything else, but as soon as the cameras starting rolling, I turned into “Wenzel Washington” and got into character. I think my favorite part was shooting the scene with Don and Amalla. The director of the video, Luca was so well organized and had everything planned out, but was also so funny and personable that the time on set flew by.
The single comes off your new album Be Good – what’s the story behind the title?
I like using layered concepts and titles that have multiple meanings. All of the projects I put out, (Friends, Deep Sleep) usually have a deeper meaning to the titles. One layer of Be Good is about wanting to know what it’s like to have a regular life with steady income, healthy relationships and having some sense of stability. Another layer would be working so hard to be great while being Black in America and how even that still isn’t good enough. That last is that it is kind of an ode to Spike Lee’s “Do the Right Thing” and how the things that took place in that film back in the 80s are still happening today.
How was the recording and writing process?
The recording and writing process was fun, I did everything in my room. Outside of my daughter popping in from time to time to ask if we could play Fortnite or Minecraft, I was just me in there. I enjoy recording in front of an audience, but I also think there’s something special about cutting songs by yourself. I don’t know if I would have attempted to hit the high notes in the song “Deep” if I had a room full of people watching me!
Known for collaborating and working with some major names in the industry – what have you learned from these experiences?
I’ve learned a lot! I think one of the biggest lessons I’ve learned is that this is a lot like high school and no matter how successful and famous people are, you have to be yourself when interacting with them. I think authenticity and honesty are inspiring to people and if you focus on mastering your craft and mastering yourself, you might not fit in with everyone, but the people worth knowing will want to get to know you.
Do you tend to take a different approach when collaborating with someone else rather than working on your own?
Yeah. Collaborations can be tricky sometimes because I always turn into a Stan when the other artist is really in their zone. I had the honor of working with Amber Navran from Moonchild on “Deep” and she is so talented that I would have a hard time working on my parts because I just wanted to keep listening to what she did, but it’s also nice because you have someone to hold you accountable and to push you to get comfortable
Push you outside of your comfort zone.
What aspect of today’s political and social climate did you get to explore on this record?
I wrote about being what it’s like to be black in America during times like this. The world doesn’t stop or pause for you just because rent is, or because your feelings are hurt so I feel like it’s my job to keep telling our stories and trying to make music that sounds and feels close to what comfort food tastes like.
How did you go on balancing the dark and troublesome aspect with the much uplifting message?
I just do my best to be honest and vulnerable. My hope is that letting my guard down and being transparent about my own experience will provide an opportunity for my listeners to do the same. I want to remind people that a lot of us are feeling the same things and a big part of working through our trauma is acknowledging and expressing it.
Where else did you find the inspiration for the songs and lyrics?
“Hold on to Me” was written from my destiny’s perspective. As if my destiny was an actual person talking to me and telling me that they know how difficult they’ve made life for me but promising that everything we had been through would be worth it if I could just hold on. It starts off pretty harsh, but as you get further into the song you start to piece the storyline together and then in the end it’s just me begging whoever’s listening to hold on. That has been one of my favorite things about this project is that I’m allowed to go deep and be abstract. In Pop music, there isn’t a whole lot of room for that because you’re trying to cater to a shorter attention span, but I hope that as I grow and my following grows, I can push the limits and people will trust me with their imaginations.
What else is happening next in Will Jordan’s world?
Next we’re releasing the EP Be Good and finishing up the next music video! Music videos are the closest things to films for me so I try to add a special element or moment to all of them and I can’t wait for everyone to see where we take this next one!
WATCH: “Back to Me”