When asked what the one piece of advice is that he would give young and aspiring musicians, top PR and business consultant Barion McQueen is eager to point out one of the biggest pitfalls known to artists today – the elusive search for perfection.
“A lot of creatives hold onto a lot of their music because they feel it’s not ready or they are waiting for something, but a bunch of music sitting on your computer is not going to get you where you need to be. Put music out and get feedback and opinions on it.”
To many aspiring creatives, it might sound blasphemous, something too difficult to comprehend. How can you just put your art out there and expose yourself to all sorts of harsh critique? But it is exactly this attitude that has made Barion McQueen one of the top marketing and personal branding consultants in the music world today. As a consultant and serial entrepreneurs, he has the daring to do what needs to be done, as well as the experience that lets him know when it’s time to stop “perfecting your craft” and just risk it. And how does he know that?
Well, because as it turns out, the journey of a budding musician and that of a PR man aren’t that different as at first you might think.
“One thing I wish I would have done differently is start sooner. It’s is never too late to start but there is always a lot of self-doubt when starting something new that will put you out there to the public. There is so much good that comes with the recognition, but you also open yourself up to a lot of criticism and people’s personal opinions of you.”
One thing that definitely makes Barion McQueen stand out from the gaggle of PR men and consultant offering their services to young musicians is that all he does and says, he has learned through experience.
If he tells you to get yourself out there, it is because he would have liked someone to tell him the same, once.
And he speaks with some unique experience at his back, which not many marketers and consultants can boast. McQueen, now the bestselling author of “Why Won’t My Business Grow? Steps to Sustainable Business Growth” and an accomplished entrepreneur in his own right, was once a young musician, too. And it was his experience through what he calls “this corrupt music industry” that made him want to help as many artists as he could, not only to navigate the business, but also to succeed.
Using the things, he’s learned in 20 years of entrepreneurship, business consulting and marketing, as well as his brief experience as a recording artist, Barion McQueen truly brings a fresh and exciting perspective to each musical campaign he leads. And it must be a rather good perspective since he’s worked with a hoard of big names in the business (and outside of it!).