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How to Access Events that Are Moving Online and Hosting Virtual Events During COVID

We’re in the last quarter of 2020 and after a worldwide pandemic, that is still ravaging many parts of the world, the looming threat of climate change, data invasion, and forest fires, I think it’s safe to say that we are definitely in tough, peculiar times. The pandemic has changed our lives and one thing that became a necessity for our new way of living is online or virtual events. What exactly is a virtual event, why are they important, and how can you access them? We’ll find out today in this article.

Benefits of hosting virtual events

Due to COVID-19, businesses had to work quickly in order to find opportunities to thrive amidst tough times as they can no longer hold physical marketing events. Thanks to already available technology, everyone quickly adapted to hosting virtual events that are in fact more impactful than any other marketing strategy. This year itself, the number of businesses involved in virtual events has doubled.

Wider audience

There are many reasons that can hinder your guests’ attendance if you are hosting an event at a physical venue. Meaning to say that the probability of unforeseen situations causing an increase in dropout rate is high. However, if you host an event virtually, people can join you from wherever they are in the world, whatever they are doing, even if they are on the go. As long as they have a mobile device and internet connectivity, all it takes is a few taps. According to 49% of marketers,

Get to know your audience

Getting to know your audience is crucial in building brand loyalty, and it also helps you to plan your brand’s next strategy. By hosting virtual events, you have the chance to connect with your audience on a more personal level by boosting engagement. How they react in real-time helps you learn the type of content your audiences want to see, and you can also motivate them towards a particular goal. You can even come right out and ask for their feedback for more targeted results.

Low costs

Hosting a virtual event also does not require high costs as compared to hosting a physical event. For a regular event, you require quite a significant budget to rent a location, acquire marketing materials, refreshments, logistics, transport, staff, or even accommodation for guests. Whereas for a virtual event, all you need is to focus some budget on your online efforts. After all, it’s totally free to host a virtual event!

In fact with PromoStream, you can even monetize your viewership in a pay-per-view fashion which also helps you to earn a little fee. You can create tickets for your online events where viewers will access via virtual front gates. Live chat functionality also enables engagement between you and your viewers.

Now that you know the benefits of virtual or online events, here’s how you can get access to them:

Firstly, and most obviously, you need a mobile device and a stable internet connection to access an online event. Invitations are usually sent out in the form of links via email or social media. To access it, it’s as simple as clicking on the link and following the subsequent instructions. Some sites may also require you to sign up but it will only take a second. Leading up to the event, it’s best to also follow event social media sites so that you stay informed should there be any updates regarding the event.

Besides this, you can also easily find virtual events to attend online via social media platforms such as Facebook, Instagram, Twitch, and Twitter. These platforms are a great way to see if any of your favourite brands or businesses have any plans of hosting a virtual event.

From the viewer’s perspective, virtual events are equally as beneficial so that you never miss out on an event ever again. Statistics show that the first reason people join virtual events are for education purposes (80%), and the next reason is for networking. Viewers have the option to browse through lists

If you have been attending physical classes before COVID-19, chances are they have moved on online. Whether it was an educational class, or even live workout classes, virtual events are happening at almost every minute. As we already know, virtual events are immensely impactful as a marketing strategy and as the current world situation necessitates a new way of living, it is a strategy that will continue due to its effectiveness.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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