Having already shown how effective her impact on her audience and the public-at-large with her #iwillsurvive handwashing video on TikTok which has already amassed over four million views collectively, two-time GRAMMY® winning legendary singer GLORIA GAYNOR once again is spreading her positive influence to halt the spread of COVID-19. Presenting her own “I WILL SURVIVE by Gloria Gaynor” face masks, Gloria is using her voice and platform to effect a change to halt the spread of the virus. The “I WILL SURVIVE by Gloria Gaynor” face masks are featured exclusively on https://represent.com/gloriagaynor.
“During the COVID-19 pandemic, millions are facing incredibly difficult situations,” she says. “Part of our ‘new normal’ is wearing a face mask to help ensure that each of us and our loved ones stay safe and healthy. ‘I WILL SURVIVE’ is a song that has become a global anthem for people facing all kinds of problems. Having the “I WILL SURVIVE by Gloria Gaynor” logo on these custom face masks helps send a positive message that we’ll get through these challenging times. We need positive reminders like this in our day to day to help give us strength and encouragement.”
“The COVID-19 pandemic has altered life as we know it,” she explains. “So many people around the world have lost family members, friends, and neighbors because of this horrible virus. It has forced us to implement safety measures in our daily lives that help lower the curve. Wearing a face mask is an important part of helping everyone to stay safe.”
Emblazoned with “I WILL SURVIVE by Gloria Gaynor” the mask resounds the immortal words of her iconic song to impart a new interpretation that conveys the optimistic message of hope and care in these trying times.
Collaborating with fashion designer Perry White who has worked with Queen Latifah, Megan Thee Stallion, Nicole Murphy, Prince, LL Cool J, Dr. Dre, Snoop Dogg, and more, Gloria found a kindred spirit who shared her vision and values. “Partnering with celebrated fashion designer Perry White’s company to produce these face masks has been wonderful,” she beams. “It was important for me that I work with a Black-owned company to manufacture these special face masks. It’s my way of helping effect long term positive change.”
A lifelong animal lover, Gloria will donate a portion of the proceeds from the sale of each inspirational face mask to the charity organization, Danny & Ron’s Animal Rescue. Their rescue mission began shortly after Hurricane Katrina in 2005 aiding dogs left homeless by the storm. Since then their efforts have expanded to include rescuing dogs from puppy mills, dog-fighting rings and hundreds of kill shelters.