Law is an area most of us seek to avoid. Even when it comes to things like our taxes, we’d rather hand over the reins to an accountant who can make sure that we’re doing everything by the book. If we’re a law-abiding citizen, this is often as close as we like to look at the ins and outs of what we can and can’t do, but there’s one circumstance when that can all change.
When we, or someone we love, are injured at the fault of another. There are thousands of new personal injury claims each day in the US, but when it happens to you or a loved one, you can feel completely alone. Fortunately, Sahm Manouchehri and his law firm, Century Park Law Group, are changing the lives of Californians every day.
Century Park Law Group (CPLG) is a law firm of injury lawyers with offices in Los Angeles, San Francisco, and Oakland. They have embraced all things digital, run a paperless office and can offer a service that is hard to match. COVID-19 has barely made them miss a step. Their sophisticated business software allows them to carry on pretty much as normal in these restricted times. Normal apart from the fact that Zoom plays a more prominent role than it did before the pandemic struck.
Lawyers may once have had a fuddy-duddy reputation, but these days have to be at the forefront of digital technology. Along with every facet of the way business is conducted, the tech revolution has revolutionized the law. CPLG has picked up the ball and run with it. And not just in the way they conduct business but in their marketing strategy too. They have become “an Instagram law firm”, arguably “the Instagram law firm”. Regular posts offer advice, publicize their popular webinars, and keep their followers updated with what the firm is doing.
One of the stars of their account is Sahm Manouchehri, one of the founders of the firm. Sahm is a long-time LA resident as he was just six months old when his parents moved to Los Angeles in 1979. He enrolled at UCLA as a pre-medicine student but decided to change horses when he realized how useful his medical knowledge would be in personal injury world. From that moment, Sahm always wanted to specialize in that milieu. Having graduated from UCLA, he went on to study litigation and injury law at USC School of Law.
On leaving USC, Sahm first worked for the insurance defense law firms of Tharpe & Howell LLP before moving to Wilson, Kenna & BorysLLP. At both legal firms, he was working on the side of the insurance companies against the injured parties.
In 2013, Sahm co-founded CPLG with the expressed intent of representing injured clients. Sahm’s previous experience gives him a complete understanding of how insurance companies work and while his medical background makes him uniquely qualified to help his clients get the compensation they deserve.
Sahm has now become the law firm’s Instagram figurehead pushing the great tagline, “We’re making the law make sense.” Their Instagram account is helping to change the way legal marketing, particularly personal injury marketing, is done. “We’re making the law make sense” is not just a neat slogan but sums up what the law firm stands for.
CPLG is not letting COVID-19 slow it down. The American Institute of Personal Injury Attorneys picked them as one of California’s top 10 law firms. That would be pretty cool any time, but in coronavirus-affected 2020, it is especially impressive. That is just one of many accolades they have received in the last few years.
Fighting against the might of an insurance company is daunting for any individual, especially when an injury is likely to make you feel vulnerable. If you bring an action, you want your lawyers to be as good as you can get, and CPLG certainly ticks that box. Who could have imagined a few years ago that a social media platform could form the cornerstone of a legal firm’s marketing strategy? Sahm Manouchehri and his partners have certainly proved the power of Instagram to help take a business to the top.