Blame Candy, the indie power pop-rock quartet that’s been savagely disrupting LA’s music scene, have released their latest single “Playtime!” today. The new track seamlessly takes you back to the height of quirky 90’s alt rock and power pop, while retaining a modern self-produced flare full of non-stop ear candy and artistic musical flourishes.
The play doesn’t stop with the audio for this new single as the accompanying music video features cameo appearances from friends of the band including Dorian Electra, Yungblud, Pussy Riot, Palaye Royale, Slayyyter, Phony Ppl, Blu DeTiger, Kelsy Karter, The Struts, Kitten, Bonavega, Lucia & The Best Boys, Cassyette, Jack Saunders (BBC1), Jasmine Star and Brasko,as well as an opinionated intro skit from their “manager” Max Rowntree, played by Matt Bennett (Nickelodeon’s “Victorious”).
Fans can watch the music video for “Playtime!” and stream the new single at http://hyperurl.co/ItsPlaytime.
On the single, vocalist/guitarist Aaron Deming shares, “It’s daring and fierce, bold and non-heinous! The lyrics are a first rate example of what happens when you speak before thinking – total chaos, absolute nonsense – like a child in a sandbox. But with chaos comes creativity, and with creativity comes responsibility – act accordingly.”
Lead guitarist/producer Chris Greatti adds, “This song is literally everything opposite of the way 2020’s felt. We wrote it over a year ago before our LA lives got hectic (producing, touring, etc.) but one unexpected international shutdown + one nitro cold brew-fueled conversation in March gave us the *bright* idea to revive the track (a HIT) & get all our quarantined/bored friends to join us for a few minutes of pandemic-safe serotonin release. SO HERE WE ARE (still locked down), [but now] it’s playtime!”
Fans can also join the Playtime! by inviting a hologram of Greatti into their social media posts using technology from Jadu, created by augmented reality (AR) artist, director, and technologist Asad J. Malik.