Before getting into this debate and how different both these links are from each other, it is important to know that about 75% of internet users in this day confess to not clicking past the first page of the search results. The importance of this information is that if you have anything on the second page, it might not get the traffic that you need for a business to run.
Hence, it is important to improve your search ranking on the search engine Google as well as others. This will help you reach your ultimate goal of improving traffic and attracting people.
There are two pretty important and effective strategies that you can use for this. One is the guest posts and the other is the niche edits. Both of these might be of great help to build a backlink profile. Make sure to check out Blog about Niche Edit to gather further information.
First of all, make sure you understand what guest posts are. These are referred to as more of the written content which contains the link within it which takes the audience back to the target URL upon being clicked. Such posts tend to be relevant to the niche and allow them to control the keywords within an article title. This helps to see significant traffic towards the blog or URL. The guest posts are great in helping to improve the traffic and helps the sites publish them as well.
The main problem which guest posting tends to have is that just one post isn’t enough. If you use this strategy a lot of time, that is when there might be a little significance or benefit obtained from it. Many businesses aren’t ready to opt for this method because of time consumption on re-trying a lot of times.
Niche edits/ curated links
This strategy tends to be quite different from the guest post strategy as it helps in linking the website within the existing content on the other sites which are within the targeted niche. There are backlinks that need to be added to use this strategy as well. They already help to steady the traffic and hence may be good for business.
Moreover, this strategy tends to be low-risk as well, as making these edits is of great benefit to the SEO. As only a link is being placed, the website owners might just agree to post a whole article. This is way cheaper than guest posting. The ranking will be improved and there will be the use of a diverse strategy.
Which strategy seems to be right for the business?
This question doesn’t have a specific answer. It mostly depends on the aims of the business as well as the goals which they have kept for audience attraction.
However, if the business is looking for a backlink which is long-term with the benefit of a lot of traffic but from related sites only, then the guest post is a good way to go too. However, if a business is looking to increase the backlinks, then niche edits might be good for it, especially for starting SEO’s, as it is a low-risk strategy.