With so many options available for press release distribution software, it becomes an exhausting task to select the best one. Most organizations fail to understand the importance of a press release distribution software which is why they prefer to perform the media outreach by themselves. Even though at times, it is more effective to reach the media platforms when it is done by the marketing department themselves, press release distribution software is also useful and has their own importance in the marketing world. The whole process of picking a press release distribution software can become much simpler if the software acquirer has the basic knowledge of what to look for. The purpose of this article is to discuss things needed to consider about a software when selecting one.
1. Offered Distribution Channels
The purpose of submitting a press release on a press release distribution software is to ensure that it is published on multiple websites so that the online presence of the press release increases. It is best to explore the different distribution channels or websites which the service providers are offering. The traffic of the websites on which they publish press releases needs to be checked as well. Through that, relevancy of the audience is identified. This way, it is known beforehand whether the website has the audience which fits the press release requirements or not.
Moreover, proper research must be done to find authenticity of those websites. Most often little to no traffic with lots of dummy content on the website signifies is less likely to be genuine. Read more here.
2. Extra Features
Every press release distribution software provides some kind of feature along with press release distribution services. Some offer more features as compared to others. Some of the examples of extra features which they may offer are as follows:
- A press release distribution software can give an option to upload unlimited media with the press release.
- A freehand for press release submitters to edit and update the content as many times as they like.
- A supporting staff round the clock
- Social media marketing strategies to increase the visibility chances of the press release
And many other similar features which can distinguish their press release distribution software from all the others. When considering extra features, the most important factor to remember is cost. Sure, there are a lot of fancy features which organizations may offer but they might have a huge cost attached with them. To refrain from overspending on the press release distribution software budget, pick the option which provides maximum features in minimum budget.
Read the guide on how to write a press release which the media can’t ignore: https://icrowdnewswire.com/blog/comprehensive-guide-to-write-press-release/
3. Reports Provided
At the end of the day, it is important to see how the press release has performed when utilizing the services of press release distribution software. A press release distribution software must provide a detailed report about the performance of the press release. In most cases a master distribution report is generated which shows the number of views and clicks, as well as engagement rate. Some also include the press release traffic in the report. Through these reports data can be extracted to understand whether the strategies used by the press release distribution software were effective or not. They help make the next decision regarding the software. This is why it is mandatory to have a look at the performance report which is offered as a part of the software. The variables need to be understood and marked as useful so that no confusion occurs and decisions are made through the data.
4. Offered Visibility
Identify what kind of strategies are offered when employing the services of press release distribution software. The ultimate aim of working with a press release distribution software is to increase the visibility and online presence of a press release. Without proper SEO and SMM techniques applied on the press release, there is no change in visibility which makes the services useless. Go over the visibility factor several times and pick the best one.
5. User Interface
Last but not the least, the user interface of the press release distribution software should be simple and easy to use. It should not involve a lot of steps or have a complicated process to complete the submission and distribution. The UI should be interactive and responsive. An aesthetically pleasing software interface often shows that effort is done on the platform and increases the chance for it to be successful.
Picking the best press release distribution software is not an easy task. Lots of comparisons need to be made before making the final decision. All factors need to be considered before making a purchase. By creating a comparison sheet of different press release distribution software may seem like a hefty task but it surely makes the choice very easy. Because of this reason, a thorough market research is done which eases out the mind of a marketing manager when the best and most suitable option is picked.