Instagram Hashtags Strategy: 7 Quick Ways to Drive More Engagement in 2020

If you want to get your content the wide exposure then you can’t afford to neglect the power of Hashtags. No matter which social platform you’re working on, Hashtags has alike significance. Instagram is one of those grounds that are considered as heaven for digital marketing. Actually, it is due to a 4% more engagement ratio than that of other social avenues. Even if you are on Instagram, Hashtags can help you get real Instagram followers by boosting the organic reach of your posts.

So, how can you utilize this aspect for growing your engagement ratio?

There could many possible hacks in this regard, but it’d be better if you focus only on the most important ways. One of those includes building and executing the proper hashtags strategy. It has the potential to do wonders with your posts reach. 

This blog post is all about creating hashtags strategies and you’ll learn how to implement these ideas. 

But before diving into this, you should be aware of different types of Hashtags.

Types of Hashtags

If you’re completely new to Hashtags, then it could be hard to figure out where to start. Even though one cannot distinguish between its different types.  But if you know, its unique function and value then surely you it’d be best for your brand promotion.

Branded Hashtags

Such hashtags represent a brand and each brand has pretty specific hashtags for their social media campaign. For instance, #Addidas is such a hashtag being used by renowned sportswear company Addidas, working all across the globe.

Community Hashtags

Those hashtags that are specific to specific communities you’re currently targeting would be community hashtags. In the recent past, #BlackLivesMatter was being widely used for solidarity of Black Race which is treated badly globally.

Trending Hashtags

Some hashtags instantly become famous due to particular events, incidents or to raise awareness regarding any social issue. If you want to get seen by a large audience, then you should capitalize on these trending topics. 

Quick Ways to Grow Engagement through Hashtags

  1. Use Maximum Hashtags

This could be the most deciding factor for your increasing the post reach. Yet, it is debatable how much hashtags one should use. So, we’ve gathered the marketer’s opinion in this respect. And according to them, using 10 hashtags is an ideal case. 

  1. Don’t Repeat Hashtags for every Post

Instagram algorithm is getting smarter with each day passing and it can detect whenever you’ll perform some spammy work. Similarly, repeating the same hashtags for every post can give a signal to the Instagram algorithm. And, it can lead you to face least post reach.

  1. Hashtags in Comments

Yes, you heard it right. Using many hashtags in a single post might look spammy and your audience can find it unnatural. Don’t worry there’s another place where you can put hashtags with the same effectiveness. All you need is to put hashtags in the very first comment and it can possibly result in 9.3% more comments.

  1. Add Trending Hashtag into Posts

While using social media, you may observe that some people become public figures within a day. Actually, it is due to their connection with any particular event, incident, or viral post. If you want to gain more organic following in a short duration, then become proactive towards the hottest topics revolving across social platforms.

  1. Go Creative with this Strategy

You might think to use high-density hashtags within your posts. This idea couldn’t be effective most of the time. As famous hashtags also bring greater completion that will result in nothing for your posts. 

Top Instagram Hashtags In 2020

  1. #love (1.824B posts)
  2. #instagood (1.143B posts)
  3. #fashion (807.1M posts)
  4. #photooftheday (792.4M posts)
  5. #beautiful (657.4M posts)
  6. #art (643.6M posts)
  7. #happy (576.9M posts)
  8. #photography (575.9M posts)
  9. #picoftheday (569.4M posts)
  10. #cute (564.9M posts)
  11. #follow (557.8M posts)
  12. #tbt (534.5M posts)
  13. #followme (526.4M posts)
  14. #nature (520.7M posts)
  15. #like4like (515.0M posts)

The Final Words:

Your successful marketing strategy can be break or made due to hashtags. Researches have shown that post with a single hashtag can possibly enhance 12.6% more engagement. It is worth-creating a proper hashtag strategy to grow the overall engagement ratio at your account & get you 1st 10K followers. When all ways are tried but you are still unable to get more signals. Believe me, it’s really a great time buy likes on Instagram UK with a reputable agency to begin your journey on Instagram in a smart way. Simple ideas have been shared in this piece of writing; simply employ these ways to witness amazing results.

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About Anil Baswal

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