If you are asking yourself how I can attract new customers to your law firm, marketing your law firm is the answer. When you successfully market your law firm online, you put yourself first with new leads and talent. Remember the competing law firms are also aware of the need for digital marketing, so you not only need to attract clients and employees but also outperform your competition.
Law firm marketing was easier in the past as it just consists of a few billboards, TV ads and print ads that appear to follow the same style, but the game is different now. Your audience is spending eight to ten hours online per day and turn to Google when they need the services of a lawyer agency.
Tips to Market your Law Firm
Considering the need for right lawyer marketing strategies, here are some of the best marketing strategies for lawyers that will help you attract and convert new clients and talent, as well as outperform competing law firms.
Invest in SEO and content marketing
Nowadays, when people need something, they pull out their smartphone or tablet and type it into Google search. Search engine optimization (SEO) is the practice of making your website appear higher in search engines when people are looking for your services. Your law firm must be on the first page of Google, or it may not appear on the list.
Use a right call to action on your legal website
Your call to action says what you want them to do when they come to your website. Once you know how you want to be contacted, make sure it is easy for potential customers to reach you through this form of communication.
Develop your local presence on Google+
It is always suggested to develop your local presence on Google+. Make sure consumers can find you on Google Maps and search engines. Adding your business to Google+ Local is free and will give you a chance to find it in local searches.
Get a mobile website
People use their smartphones and tablets on the go to find information on local businesses. Your client may not just be looking for a lawyer outside of their office. Imagine what happens when they visit your website, and it’s not optimized for your mobile device; they will visit one of your competitors’ site.
Generate leads with optimal conversion rate strategies (CRO)
Law firms that are focused on creating new leads and getting new ones through internet marketing need to make sure their website is optimized for conversions. The Conversion Rate Strategies (CRO) works by getting contact information for potential prospects who visit your website.
More than that, because the legal world is one of the most competitive on the market. Thousands of teams deal with online marketing for law firms. Finding the right job can be a daunting and overwhelming task. Unfortunately, not all internet marketing companies can be trusted. RankWebs is offering the best lawyer marketing lead generation services, visit rankwebs.com for more information.