Instagram marketing is important and needs to be part of your digital marketing plan. After all, one of the most popular social networks in the world, obviously, hosts several potential customers of your enterprise.
The market is more and more competitive and presenting differentials counts many points for your company to be a highlight within your sector.
And to start you can create a corporate account on Instagram, the social network belonging to Facebook and which has thousands of users around the world.
You will have to explore all the features of Instagram in your Marketing actions, especially the Instagram stories that usually engage many people.
In fact, most of these users are likely to be your leads, that is, potential customers of your products or services.
Want to know how to start a marketing strategy on Instagram? So, read what we have prepared for you!
- How important is Instagram marketing to companies?
- How to start marketing strategies on Instagram?
- Which Instagram marketing actions to focus on?
- Start using Instagram marketing strategies now!
WHAT IS THE IMPORTANCE OF INSTAGRAM MARKETING FOR COMPANIES?
Nowadays it is very difficult to come across a person who does not have at least a profile in any of the various existing social networks.
Facebook, Twitter, LinkedIn and Instagram are preferred for sharing opinions, photos, news on jobs, among many other activities.
As the name implies, social networks allow people to socialize with each other, now giving the opportunity for companies to show what their products or services are capable of.
Speaking of showing, the great social network of the moment for organizations is Instagram, whose main purpose is to make the user share photos and videos with his followers.
And depending on the amount of followers that your company account has on this network, you can sell your products or services, as well as build a reputation for knowing how to generate leads on Instagram.
Leads, in case you don’t know, are potential buyers of your company’s products or services, who were attracted by useful and relevant content hosted on your blog, social networks, among other platforms.
If you don’t already have an Instagram account, it means you’re losing customers and money.
So, see below how to start your marketing strategies on Instagram.
HOW TO START MARKETING STRATEGIES ON INSTAGRAM?
In order for you to know how to sell on Instagram, first you need to understand where to start.
So, just take a look at the tips we’ve separated so you know how to start marketing strategies on Instagram.
KNOW WHAT YOUR GOALS ON INSTAGRAM
No matter what the goal you want to achieve, within digital marketing there is a need for planning.
And trying to focus on a marketing strategy on Instagram is no different: you need to keep in mind what your company intends to accomplish within the social network.
To get an idea, when you think about how to sell on Instagram, it is important to emphasize that the offer of the product or service should not happen directly.
Because that way your brand ends up escaping the true purpose of the platform, which is to share photos and videos.
THINK ABOUT INSTAGRAM CONTENT
The second point that we need to mention is that this social network requires exclusive content.
As we are talking about corporate use, it is necessary to think of all publications to interact with the target audience correctly.
Therefore, it is recommended that you do a thorough study of what will be posted by your company’s account, understanding how the audience reacts to the posts.
For example, when you post a photo on Instagram, focus on those images that are unique and exclusive to your company, totally forgetting those that are found on Google Images.
In addition, the texts of the publications must be quite creative in order to encourage the follower to click on your proposal.
Finally, try to develop your own hashtags (#) for your company to reach the necessary popularity.
PREPARE YOUR INTERACTION STRUCTURE
Like any social network, the best way for you to know how to generate leads on Instagram is to interact with your followers.
For this, communication is essential and you will need a structure capable of making you interact properly with these people.
Usually, there is always a doubt or another among the followers of your company, which should offer all the freedom for them to try to solve their problems whenever they want.
So, whenever there are any questions or comments in your publications, be sure to answer them, otherwise the individual’s interest in your company’s products or services may disappear.
CREATE A POST STANDARD
Once you have the planning ready and the right person to interact with your followers, you need to create a pattern of posts.
That is, your feed needs to be fed frequently so that the interest of the leads is always on.
BUILD A GOOD MONITORING SYSTEM
In order for you to understand if you really know how to sell on Instagram, it is necessary to develop a strategy aimed at monitoring the conversions of your followers.
However, the social network still faces a major problem regarding the absence of links in paid publications, which can only be included in advertisements.
In that case, you will need to create a monitoring system to be able to track the entry of potential consumers generated by Instagram.
HAVE A COMMERCIAL PROFILE
Many entrepreneurs think that to include their companies on Instagram, just use your own account.
However, this takes away brand credibility and makes metrics impossible to see.
WHAT MARKETING ACTIONS DO INSTAGRAM FOCUS ON?
Well, now that you know some marketing strategies on Instagram, it’s time to find out what actions you need to focus on to get the expected results.
So, continue reading below:
1. MAKE VIDEOS
Instagram doesn’t just live on photos. Today it is already possible to create videos and publish them on the platform.
With them, your followers can have a broader view of what you can offer customers.
Stories are everything and can be great for you to know how to generate leads on Instagram.
This is because this tool allows you to publish photos, videos, texts, boomerangs, music etc. to stay for a limited time: 24 hours.
Thus, stories become an alternative for you to always publish something on social networks, especially when there is an event in which you created or your company participated.
3. PROMOTIONS AND COMPETITIONS
When having an event on the way, you can design promotions or contests so that your followers can participate.
Thus, interest may arise in people who have not yet followed your Instagram page.
4. USING COMMEMORATIVE DATES
This tip is sure to let you know how to sell through Instagram once and for all.
In a year, there are many holidays and you can take advantage of each one by launching some promotion of your company’s products or services.
In addition, it is a way to escape a bit of the common that your industry is used to investing.
5. ASK QUESTIONS
If you still have a little trouble getting to know your target audience, a great tip is to focus on questions.
They can be done together with polls in your stories and in the publications themselves in your account feed.
6. MAKE INTERACTIVE POSTS
Try posting questions with requests that get followers to respond to posts.
Launch tests, hashtags, polls, interactive filters and so on.
The carousel is an excellent alternative for you to be able to launch several photos on Instagram.
In it, you can ask the user to drag to the side to see all the publications you have saved on the carousel.
START NOW TO USE MARKETING STRATEGIES ON INSTAGRAM!
In this content you saw that developing marketing strategies in one of the largest social networks in the world is not that difficult.
However, it is worth mentioning that these are just a few steps that you must follow to start leveraging your photos and videos on Instagram.
And if you need professional help, always count on Webtrends.