Sameer Gadhia, frontman for platinum selling rock band Young The Giant, is set to launch Point Of Origin, a spotlight feature highlighting hand-picked, culturally-diverse, musical discoveries in the alternative space, airing regularly on SiriusXM’s Alt Nation (ch.36), starting today.
Gadhia explains: “By its very definition, alternative music is supposed to challenge boundaries by providing new and unheard possibilities. Though the sonic landscape is diverse, the limelight has cast a vastly monochromatic field. I am living proof that this is not so, and my aim is to illuminate artists who express the truest definition of what alternative is and should be by identifying what connects us all to our shared love of music. Through this platform, I want to create opportunity for artists of color and help foster a divergent narrative for today and tomorrow’s alternative music scene.“
Hosted and curated by Gadhia, Point Of Origin will focus on one artist over a two-week period by granting heavy, on-air exposure to one song from the artist. This will also be accompanied by commentary from Gadhia on the hand-picked artist and song. After creating buzz across the blog circuit, touring with Benee and Still Woozy, binki’s “Sea Sick” will garner its first national radio airplay as the first featured song on Point of Origin. For more information, visit www.pointoforigin.world.
Young the Giant is currently writing and recording music for their next album, much of which was chronicled in the band’s “Song A Day” project which sees band members sharing music clips with each other over Instagram, culminating with a completed song each Saturday. Fans can watch the process in their Instagram highlights HERE.