web design basics for business

How to Apply Web Design Basics for Your Business Website

When you think of web design, you may easily be intimidated by all the technicalities that it entails. However, do you know that with some basic web page design knowledge, you can build your own website for your business? 

Many people think that designing a website requires a very specialised set of skills and the latest software and computers. It’s a good thing that it’s not true at all. You can build a website from scratch with the tools that you have. 

When to Hire a Web Design Company?

While yes, you can do web design on your own, you also have the option to hire a web design company. If you don’t have the time or you would rather focus on what you’re great at, it’s easy to tap a web design firm. If you’re located in Spain, for example, a simple search on “web design in Spain” will give you thousands of results in one click. 

If you have enough time in your hands though, you can absolutely do this project on your own. You just have to be patient in learning your way around website design. Just keep in mind that your website has to look appealing to your visitors. So, do a lot of research when it comes to the latest trends in web design. 

Defining Your Website’s Purpose

Let’s begin with the foundation of how to design a website. You need to first design the purpose of why you have that website, to begin with. What this means is that you should have ample knowledge about your industry so you’ll know how to form your strategy. Also, you should know what your unique selling point will be, and how you want to be perceived by your audience. 

One thing to remember here is to never underestimate your visitors. If you’re simply going for the profit or gaining something for yourself, people will know. This is important because what you want to build is a brand that people will think of highly. And your website design is going to reflect your brand and what it stands for. 

responsive web design for mobile

Researching the Latest Trends in Web Design

Like most things in life, web design is not static. It means that it’s going to change, and it is changing fast. Trends and techniques that worked two years ago may no longer be effective today. That’s why you have to keep yourself updated when it comes to what the web design strategies are most effective these days. For example, minimalist web design may be in now. 

Take note though that you don’t have to follow every web design trend there is. Some techniques may work for your business while some may not. When in doubt, go back to step one and think about what your brand’s purpose is. That will give you a sort of compass when you’re deciding on which strategies to implement for your website. 

Choosing the Platform

You may immediately think that you’re going to need a design agency with an excellent web design portfolio so you can have a professional-looking website. If that’s the route you want to take, then yes, you can expect quality work from web design agencies. Doing things on your own may require some work but if you’re up for it, it will be a lot of fun as well. 

Know that you don’t have to build a website from scratch. Today, there are so many e-commerce platforms and website builders. With these tools, you can do a DIY project for your website. No need to write codes! They’re easy to use and you’ll also learn along the way because there are many tutorials out there about how to use them. 

Some examples of the best site builders include Wix, WordPress, Squarespace, and Weebly. If you want an e-commerce platform, there’s Shopify, Wix eCommerce, BigCommerce, to name a few. Check them out and see which ones you’re most comfortable to use and experiment with.

Choosing Your Website’s Theme

By now, you already know the purpose of your site, and you have an idea of what the latest trends in web design are. You may also have selected the platforms you’re going to use to build a website. It’s time to choose the theme for your website. 

The theme can also be called the template. It is the website’s layout. Imagine it is the structure of an empty house. Once you start putting your belongings, it starts to become your own unique space. It’s the same with website building. 

website builders for web design

Most of the platforms mentioned above already have templates that you can choose from. They even have sample content so you can imagine how they will look like when you’ve started putting important pieces of information about your business. 

It’s also easy to browse through the templates since they’re usually categorised by industry. So you can simply pick the industry that your business belongs to and look at the templates available there. Most come with features that have been built in, saving you more time and effort in the process. 

Adding Your Content

At this point, all you have to do is to add content to your site. Read about how you can use content marketing to widen your reach and how to attract visitors to your website. You may have to hire content marketers if you think that writing and marketing are going to take up a lot of your time. But again, if you think you can do it, go for it!

Remember to think about the voice that you want to use for your content. It’s going to be the voice of your brand. So, how do you want your audience to perceive your business? Will it be serious, relaxed, or casual-sounding? You also have to decide on this so that you’ll remain consistent with the voice you use throughout the pieces of content on your site. 

Final Thoughts

If you’re the type of person who loves to learn new things and experiment with various techniques and strategies, then building a website on your own is for you. Try it out and see what comes of it. If it turns out that you’d rather hire an agency, know that you have a lot to choose from. 

With agencies specialising in web design in Madrid, London, LA, or wherever you are, they’re just an email or phone call away. You may even get a free consultation for your project. Make sure that you make the most of it and ask as many questions as you want so you’ll know if you’re a good fit with the agency. 

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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