The valuation of gold or jewelry is a complicated process. You will have to do the math and inspect the items that require certain specialized skills. The next question is, how do you properly shop for premium jewelry online and make sure you’re getting your money’s worth.
Of course, shopping for jewels on the internet has its risks, including slow shipping, poor quality of the jewelry pieces upon delivery, and possibly fraud. However, if you’re in the market for premium jewelry online, there are things you can do to mitigate these risks.
You might find the tips below to be quite helpful.
Know Your Jeweler
This tip is probably the top rule of thumb for anyone interested in jewelry. Never buy from a jeweler, offline or online, if you don’t know the jeweler. Always buy from a seller you trust.
However, if it’s your first time buying a piece of jewelry, you will have to give things due diligence. Fortunately, there are organizations like the American Gem Society (AGS), for instance, that you can turn to if you want to make sure that a jeweler is reputable.
You can check customer reviews and reports from government agencies like the Better Business Bureau (BBB).
Know Your Jewels
The next cardinal rule in purchasing jewelry online is that you should know your jewels. Before you buy a new iPhone, check the specs, hardware, performance benchmarks, and customer reviews, right?
In short, you try to get to know what you want to buy before you place it. Do the same for your jewelry. For instance, you should know what carats, color, clarity, and cut means when you buy a diamond ring.
If you understand what you are looking for in a piece of jewelry, you will be better at buying them. An informed choice is always the better shopping choice, whether you’re buying on the internet or not.
Ask for the Grading Certification
Apart from determining their level of customer service, you should contact or call an online jeweler beforehand to request the level of grading certification. If they can furnish you with a third-party grading report, the better.
These grading reports are provided by certification organizations like the European Gemological Laboratory, American Gemological Society, National Association of Jewelry Appraisers, World Gold Council, and others.
If an online jeweler can furnish you with these reports, you will know you are getting more value.
Always Read Through the Fine Print
Here’s another important tip when you’re buying jewelry online—read the fine print. Some people just tick the checkbox at the end of the purchase agreement when they make their orders online. Yes, it is usually quite long and cumbersome to read, but it will be worth your effort.
You should make sure to read the descriptions of the jewelry very carefully. The description should give you an exact idea of the item you’re buying. Make sure you’re getting the real deal and not just the second-best option.
Take Note of the Return Policy
Some people are just too happy after finding the right piece of premium jewelry that they are looking for. They go through the process of dropping the item in their shopping cart and just paying for the jewelry online without reading the return policy.
So, what happens if the ring isn’t a good fit for your spouse’s finger? What if the item is delivered with blemishes or some delivery damage? The return policy will be very useful during such circumstances.
Purchasing jewelry from online stores will represent a certain amount of risk. The good news is that there are things that you can do to ensure you’re getting a truly premium piece of jewelry.