If you log onto any form of online media you will notice that the predominant form of content is video-based. It can be as simple as moving texts on a screen, but the text will not be presented in a normal written form. And this is more or less a recent phenomenon.
Video-based content had always been a predominantly TV-centric marketing method. But in the last decade or so, such content has proliferated into all forms of digital media. From websites to social media platforms, video content is now at the forefront of marketing techniques.
But what sparked this change? Let us take a look at some of the acute aspects of video-based content that gives it a marketing edge.
People like stories
Nobody wants to have the 5 benefits of a razor or a toothbrush thrown at their face. This seldom sells products anymore. But with a human-centric video, brands can forge a story that will remain in the minds of the consumer. This sort of audience connection is only possible through video-based content.
Many brands have even taken to completely removing their products from their marketing videos. In such a case the video will be about a social issue or about a basic human condition. But the audience will still relate it with the brand name, and thus the marketing purpose will have been served. So, with the right story, a brand can cater to their audience with ease.
Social media algorithms
Platforms like Facebook and Instagram have become primary hubs of digital marketing. And with the recent change in the algorithms that dictate the organic reach of content on these platforms, a clear shift towards video-based content can be noticed.
This is why even the simplest of messages are now provided in video format instead of the usual text and graphics. The race towards reaching the highest social media ranking is true for every business big or small. And since this can only be possible through video-based content, almost every business has tied up with a video production company to meet their marketing goals.
The smartphone generation
Every generation has its gadget, but the smartphone is the first in a long time that has broken through the generational barrier. From grandfathers to pre-teen girls, everyone has a smartphone that they know how to operate. And the design of these devices is extremely friendly when one is trying to watch videos. On the other hand, if you try to read a long-written piece on these devices it can pose hardships.
With the constant rise in the usage of smartphones, targeting such a user base is imperative for any business running a marketing operation. So, once again video content becomes the champion and the demand for a professional video production company becomes true for every business house.
If you are a business owner or manager, catering to video content will not only help boost your marketing standards but also build better audience management. Connect with a professional video production company today!