If you like browsing through online providers, you will inevitably notice other customers’ reviews. At Amazon, it is inevitable to see the average of all product reviews at a glance. Films, music albums, books, but also dishes, garden furniture, and food are reviewed. Everything that the retailer has in its range.
It has been scientifically proven that reviews from other customers have a significant influence on our purchase decision. 65 percent of all respondents to a Bitkom study from January 2017 stated that before reading an article they read product reviews that were an important decision-making aid for them.
However, this trust is not always justified, according to the Amazon Watch blog. Because 30 percent of the Amazon reviews would say the opposite of what professional testers had determined about products. In other words, almost a third of customer assessments do not reflect actual quality.
Even doctors have to deal with incorrect ratings. A doctor, therefore, went to the Federal Court of Justice and got it right: since March 2016, evaluation portals like Jameda have been asked to prove whether their reviewers were actually being treated by the doctor concerned.
If you want to get the best product reviews follow the link.
Reviews, which are highlighted optically in the form of colorful stars or dots, have a particularly great impact on consumers as eye-catchers because they stand out from the text in the search results. This applies not only to the average of all reviews but also to the individual, detailed opinions.
When asked, customers ask themselves questions: Why did this sieve only get one star? What defects have occurred with the branded smoke detector? And why does the new smartphone have 40 negative reviews in the first week of sales?
Is the customer king?
Reviews not only guide the direct purchase decision, but they also continue to have an impact. In a reportage, journalists investigated the question of whether they could achieve advantages for companies with insolence. How far do the companies get to, although they shouldn’t have to do so by law? The result of the experiment is: pretty far.
The fear of damage to the image seems considerable. Especially since every customer is offered a variety of online platforms for expressing their opinions. Even large companies with professionals working for social media teams quickly lose sight of the fact that consumer frustration breaks down in all possible places on the web.
If you were unsatisfied with a visit to a restaurant, you might not venture to Yelp or Google until the next day or even weeks later. The entrepreneur has only one chance: to respond to criticism as quickly and as transparently as possible. But even then, these ratings appear in the search results in direct connection with the name of the restaurant.
Anyone who sees two stars under Google under the restaurant will keep this impression in mind. The other person may advise against visiting the restaurant or making a purchase, although no bad experiences are used as the basis for this. It is enough to read reviews.
It would be assumed that products with the most positive reviews are bought most frequently. But appearances are deceptive because it’s about credibility. And that is higher if there are differentiated reviews.