It’s an understatement to say that the COVID-19 pandemic has affected the world. We now live completely different lifestyles, with many of us opting to voluntarily stay home in fear of spreading the virus. This, of course, has changed the way we interact with one another, whether it be between friends or as customers or clients.
Because of all this, it comes as little to no surprise that video conferences and appointments have become the go-to for most forms of communication these days. It’s what almost all businesses use to communicate internally and with clients. But how exactly did this rise come to be? Today, we’ll break down what caused this trend to occur, as well as give you some examples of industries that use video appointments well.
The slump in the Global Economy
Back in the early months of 2020, the COVID-19 pandemic wasn’t that big of a deal to almost everybody. And for good reason – not a lot of coverage was placed on the topic, at least not as much as it is today. So of course, even after the pandemic started picking up speed, there weren’t really any regulations set on how people should interact with one another.
But then, as you already know, it got worse. This led to governments all over the world requiring their citizens to socially distance themselves, and even wear masks to minimize the possible spread of the COVID-19 virus. It was also highly recommended to stay at home at all times, too.
Now, this is where the economy started taking heavy hits, particularly in the business service industry. Because many business services rely heavily on face-to-face appointments and meetings, many establishments were forced to either adapt to the new normal or close down indefinitely.
The Rise of Video Appointments
Luckily for us, humanity found a way around face-to-face appointments, even amidst the COVID-19 pandemic. While client meetings such as dentist appointments were unavoidable, it was possible to minimize interaction through video appointments. All the talking would be done online, which drastically lowers the chances of spreading or contracting the virus.
Some businesses utilize the new video appointment style better than others. For example, consultancy services can operate completely through video conferences without too many issues. Since most of their services are information-based, video conferences facilitate enough for their needs.
Other business services aren’t as fortunate, however. Massage and dentist appointments obviously require physical touching, and as such can only make use of video appointments for discussing their future meetings with clients. Other than that, these businesses have to follow strict guidelines while operating or not be allowed to operate at all, depending on the rules set by their local government.
Aesthetics clinics are another interesting case. Many clinics have evolved from just using video appointments to facilitating almost all of their operations on the cloud. Registration and record-keeping are done online to provide easy access to clients. Clinicminds is a great example of this type of cloud-based business model, and it’s very possible that we’ll be seeing a lot more of these kinds of services down the line.
So no matter what type of business it is, almost every establishment that’s running today has some form of video-based communication to replace the in-person appointments we took for granted only a year ago. This is the new normal we live in, after all.
Despite COVID-19 negatively impacting the economy, businesses have adapted by using video appointments to more safely provide their services. Whether it be therapy sessions or dermatology appointments, video-based communication provides an easy-access platform for everybody while they’re at home.