Personal Branding: 7 Lessons from Oprah Winfrey

Growing up, it was necessary to have role models or just people who inspired you. Depending on your interests in life, your role model could be anyone. Also, I believe our surroundings dictated our views on life and the people who stood out. Now I have exposure and clarity of mind when I talk about role models. As an avid reader, I have realized that you can have more than one person who inspires you. Life is quite diverse. The different areas of your life demand a new and transformed you. As a young adult growing and building my career, I look up to people for inspiration. When I think of business focus, resilience, and authenticity, Oprah Winfrey comes to mind. I have idolized this woman since I can remember. I have listened to her interviews, podcasts, and read her books too. She is ideally the epitome of what a successful black woman embodies in this day and age.

Being such a public figure, she has used her opportunities to uplift women. Many research papers have been written to describe this phenomenal woman. From her books and interviews, Oprah Winfrey has been vocal about the concept of personal branding. From her perspective, creating your brand is a way of staying in control of what matters to you. She has been quoted on several occasions, talking about branding. To stand out in the market, you need to find your niche. I believe that this is why people outsource essay writing services. From such services, you can be guaranteed quality and unique services customized for you. Oprah Winfrey is not the only one who has focused on her brand. The likes of Tiger Woods, Jeff Bezos, Prince, and Richard Branson understand the benefits of personal branding. From how they represent themselves, I have learned that to be successful in your field; you need to focus on your brand.

“If I lost control of the business I’d lose myself- or at least the ability to be myself. Owning myself is a way to be myself. ” – Oprah Winfrey.

As a media mogul, we can respect all that she has accomplished. When you google her, the name resonates with the brand she has created. The name itself is a brand that has seen her scale the levels of success. With the opportunities she gets to engage with young girls, branding is an agenda that she seeks to instill in the students. Being that has successfully created a personal brand, there are lessons we can learn.

7 Personal branding lessons from Oprah Winfrey

  • Be real

People may not appreciate how authentic you are but still be real. By this, I mean, you need to evaluate your intentions. Being a brand surpasses what you can do for other people. It’s also about your intentions, something that Oprah embraced. In her talk shows, she began asking the guests what their intentions were in appearing on the show. On the flip side, she made her intentions clear too.

  • Own your journey

We are different at the end of the day. Our goals, intentions, objectives, or journey cannot be the same. To be successful, you need to own your journey. Good or bad, that is what you had to encounter to be here today. Understand what you want to achieve and own the process. Reaching your destiny requires that you own the journey you are on.

  • Stay resilient

From Oprah’s view, you should never let anything hold you back. As mentioned, growth and progress is a personal journey. Breakaway from anything that deters you from your objectives. When Oprah started Kindergarten, she told the teacher that she knew “too many big words” and felt like she didn’t belong there. The teacher agreed, and she moved to first grade. Case in point? Don’t let anything hold you back.

  • Be authentic, connect, and engage with your audience.

When Oprah was allowed to host her own show, there were many critics. Phil Donahue was her major competitor. Her strategy was to remain true to herself and give the best she can. Well, this method worked because her style saw her gain 100,000 more views than the competitor. Always remember that no one can be you; that is your superpower.

  • Use your brand to propel others even as you remain as the expert.

There is beauty in succeeding together. Don’t be selfish with your skill or platform. Use it to help others become independent and flourish. Oprah, for instance, included a book club in her show. This approach saw the rise of many new authors to become best sellers in no time. Helping others elevates your position in the industry and doesn’t take away from what you have built.

  • Make a difference in the world.

The goal is to be rich and make tonnes of money. But what do you do with this wealth? Use your resources to make a difference in someone’s life. Oprah is one of the wealthiest African American. But she is also the greatest black philanthropist of our time. She has managed to give away over $51,000,000 to charitable programs. Figure out what you need to do to contribute to changes in your community and the world.

  • Have mentors

Regardless of your career, have mentors who will push you to become the best version of yourself. Just like anything else, you need an accountability person who keeps you grounded when times are tough. Mentors will motivate you to stay resilient and work hard.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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