The four members of Los Angeles-based girl music group AVTR® – Amaya Rush®, Valentina Verse®, Tera Bang®, and Ryda Rhymes® – made their first public appearance at Helsinki Fashion Week on July 26-27, 2020 to support the 3D community and the sustainable fashion movement. Each member modeled for a talented 3D designer participating in HFW’s Designer Residency Program to showcase the designer’s sustainable fashion line. Viewers around the world tuned into the virtual fashion show at www.digitalvillage.io and saw a sneak preview of their first music single, the members were transported into a prototype of their forthcoming CGI music video where they wage a life-sized chess battle against an unseen human opponent.
“Fashion and music go together,” said Dan Williams, CEO of Panjandrum.ai Inc, “and both industries are rapidly adopting 3D and virtual technologies to thrive during and beyond the pandemic. We brought AVTR to HFW to build stronger 3D community ties across music and fashion.”
International fashion magazine Harper’s Bazaar India covered AVTR® member – Amaya Rush® – check out her transformation on their Instagram post here.