To maintain traffic and ensure your site is getting the views it deserves, it’s necessary to ensure that search engines like Google are directing your audience to you instead of your competitors. With numerous algorithms working to calculate which sites make it to the top of the search pages, how do website owners and online retailers optimize their pages in a way that brings the most views to them?
What Search Engine Optimization Can Bring You
Search Engine Optimization is important because it’s the primary factor in determining how visible websites are in an ever-expanding webspace. To find your page, most users will search for keywords on search engine sites, and Search Engine Optimization is what tells these sites that the keywords the user is searching for matches best to the site you own, compared to the rest in the ranking.
For your audiences, a well-optimized web page means that they will find your pages easily, as SEO is primarily used to narrow a user’s search so they can find the right thing. For example, if a user was searching for “the History of Ancient Egypt” they don’t want a site that sells flights to Egypt, or a site with Egyptian food recipes, they want an article detailing the history. Now if a popular news site just published an article about a stunning find on an ancient Egyptian relic, talking all about history in the text and creating metadata that mentions history, then that is the site that users will see when they search.
Ways to Optimize Pages
For most web pages, some simple ways to optimize are to ensure that content on your site is relevant to the items searched as in-depth as possible. If someone is searching for a phrase and you have an article mentioning that phrase over 20 times, your article is that much more likely to get redirected to. Engines also favor relevancy, so it’s important that sites are constantly updated with new material.
You can grow your traffic by adding metadata, or a set of descriptive elements about your webpage, to your pages as well. Title metadata displays the title of your page as the heading of entries on a search engine, while description metadata displays a sentence or two summarizing what your content is about. When creating web pages, it’s important to keep a good tag in mind so that when users see your site pop up in their search results, they will want to click. A lot of times, websites don’t have to do everything from scratch, as several services like Magento 2 extensions contain SEO specific suites to generate some of these elements.
It’s beneficial to keep all kinds of users in mind, whether they’re searching specifically for your page or have never heard of you since your site could be a frequent visitor for them because you fit their needs. Optimization ensures that the right search results are found by the right audiences, and taking care to properly optimize your webpage will lead them directly to yours.