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Since Facebook launched the Facebook shop for ecommerce which is one of the most dependable features on its platform, more small ecommerce businesses have dived head-on to use this new tool to expand their customers’ ability to seamlessly purchase their products, and these 9 small businesses listed on this article have taken their shops to Facebook, with more than 30 products listed.
The ability to run your ecommerce store to millions of users on Facebook, which is now an all-inclusive ecommerce destination, integrate payment gateways and complete transactions right in the Facebook app has been a bright spot for business owners.
These are reasons why businesses are listing their products on Facebook shops:
- To make it easy for their facebook page visitors to purchase their products without leaving Facebook
- To run Facebook ads directly to their Facebook shops and boost conversion
Small and rising ecommerce businesses like Girlfriend.com, Dollar shave club, Misty Robotics etc are some of the small businesses that have launched fully with Facebook shops, enlarging their ecommerce horizon to Facebook.
With so many products being listed on the shop section of their Facebook pages, these 9 small businesses have set the goal for other ecommerce businesses as they are scaling their businesses using Facebook shops.
Girlfriend Collective
Girlfriend collective, a thriving fashion retail store for women, is one of the fast-rising businesses that took advantage of Facebook shop to list their product for their customers on Facebook, not limiting purchase options to just their full-functional website where online purchases also happen.
This extra layer of online presence for a more specific audience who are based on Facebook will certainly increase their overall sales overtime.
Misty Robotics
Misty Robotics is growing a community of qualified ready-to-buy customers who are itching to make a purchase in the community they belong to. Misty Robotics didn’t just list their products but categorized their listings in different buyer needs, which makes it stress-free for customers to find products based on their needs and head over to the checkout page.
Dollar Shave Club
As an ecommerce store owner, having your product page right in front of your customers at arrival is one powerful short-window-conversion strategy that has worked for many ecommerce stores.
Now with the launch of the Facebook shop, Dollar Shave Club has the top most sought-after product listed on their Facebook shop according to their customer’s needs, this will certainly increase customers’ chance of buying products in a more seamless way.
For day-to-day basic items in the grooming category, having your products listed in a social media network where your customers have ease to purchase from your store is an effective marketing strategy that Facebook shop has provided for small businesses.
Zaful
Zaful, an online ecommerce store for women fashion, is raking in graceful sales using Facebook shop alone. Zaful’s top social traffic to their website comes from Facebook, with 81.74% against other social networks. With this evident statistics, it’s an ample payoff for Zaful to have set up a shop for their customers on Facebook to easily purchase their product and make it right to the checkout point without leaving the social media network.
My Trendy Phone
My Trendy Phone, one of the emerging online phone accessory shops in the UK, took the marketing advantages of including an online shop on their Facebook page to increase sales and conversion right in the Facebook app.
The brighter side of their business type and being able to run direct ads to Facebook users is the simple fact that their products are items associated with mobile phones.
With more users accessing Facebook on mobile devices, this will certainly increase sales since there are existing needs to buy mobile-related items.
Mumzworld
26.83% of Mumzworld web hits which come from social networks are from Facebook. Now considering the integration of the Facebook shops on their Facebook page, it will greatly assist their customers on Facebook to seamlessly sort through their catalogue on Facebook and find needed products.
If you’re having a hard time planning and keeping your posts on Facebook regular, a publishing tool can be very effective, not only saving you time but also allowing you to keep track of and post with a schedule.
One of the bountiful importance of setting up a facebook shop is that your customers trust your checkout option and integrated payment gateways since Facebook uses top-tier payment gateways that are widely trusted by online buyers.
