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After delivering the bold and enigmatic sophomore single ‘Velvet Ditch’ from his forthcoming debut album ‘Glitra’ earlier in June, guitar-pop artist and producer Brijs now returns to unveil the bold and cinematic video for his latest release.
Channeling that same pop-leaning psych-rock aesthetic in visual terms, the video for ‘Velvet Ditch’ sees him collaborate with brothers Andy and David Renton. Andy, an ex-Atlantic records designer and visual artist who has worked on projects for the likes of Ed Sheeran, Marina and Matt Maltese, and David, who is an animator and previously worked with Brijs on the video for his cover of Jai Paul’s ‘Jasmine’, have come together to create this truly technicolour spectacle of vivid imagery and chaotic symbolism that firmly represents the feeling of this new offering.
Speaking about the new video, Brijs said, “Like many of us independent artists, I was on a budget. I got inventive and asked a lot of favours. I put up a photography backdrop in my studio, sourced props from charity shops and ebay, borrowed a decent camera, and pulled in friends to help me put it together. I had David working on the animation of the pit of teeth and lyrics whilst Andy and I were in the studio filming it with my drummer Luke as our starring talent.
“‘Velvet Ditch’ is about being trapped in comfort and so I boiled this idea down to a simplistic brief of creating claustrophobia with fabrics. I found various bits and pieces around town but ended up almost exclusively using a red spandex table cloth I’d bought from eBay. We stretched it over our faces, our hands, we were inside it at one point… We lost it a little bit, but I think that was necessary.
The video also ties in visual hooks from his forthcoming album ‘Glitra’. The white doll’s house, sunflower and sunflower seeds alluding to the overarching narrative behind the album which follows the artists decision to leave London for an idyllic chapter spent in a near derelict mansion in his rural hometown with a newly formed friendship group.
WATCH THE VIDEO FOR ‘VELVET DITCH’ HERE https://youtu.be/bP1w8zpVIUc
