Summer calls for new music! Influential, global icon and China’s top superstar LAY (Lay Zhang) drops BOOM as his LIT album, by Zhang Yixing Studio, comes to completion with the final six songs, bringing his twelve-track album to fruition. Following the record-breaking success of the first six songs of LIT, LAY continues to bridge two cultures and two sounds, while showcasing his personal growth in his artistry. LAY gracefully forges together tropical and hip-hop elements, perfect for the hot season with pre-single BOOM. The smooth track is an easy-on-the-ears, sway-with-the-breeze tune, accentuated by refreshing lyrics and a catchy hook that’ll be stuck on repeat in listeners’ heads.
BOOM signals the forthcoming of the much-anticipated conclusion to LAY’s twelve-track album. LAY teams up with GRAMMY Award-winning producer and songwriter Scott Storch (50 Cent, Beyoncé, DJ Khaled, Snoop Dogg) for the last six songs featured on the final piece, demonstrating a groundbreaking blend of hip-hop and Mandopop. Previously, LAY worked with producer heavyweight Murda Beatz (Travis Scott, Gucci Mane, Drake) on the first six songs of the LIT album. LIT is a handcrafted,masterpiece featuring twelve tracks, and all songs on the album are co-written by LAY himself, who also personally co-produced every track, ensuring his message and story are clearly instilled in each song. The new project strongly holds a backbone in modern hip-hop with an enjoyable sound, never done before.
Outside of music, he is a powerhouse in the acting world of TV and film and hosted multiple top-rated reality shows in Asia, all while being the face of and representing top-tier brands such as Converse, M.A.C, and Biotherm Homme in Asia, as well as Calvin Klein and Daniel Wellington Watches globally.