Despite the rising popularity of online advertising, promotional products remain vital to marketing your business. Even amid a global pandemic, branded masks and merchandise show promising new trends.
Research indicates that 85% of people become customers after receiving a promotional item. However, it’s not a simple case of handing out freebies. Whether something is useful, appealing, and durable are all aspects to consider.
If you want to create brand awareness, leave a lasting impression, and build long-term consumer relationships, then you’ll need to choose the right promotional products.
Check out our top tips below to help you do just that.
Establish an Objective
The last thing you want is to waste money on a campaign that doesn’t bring an ultimate return on investment. Promotional products that wind up in the trash are often the result of poor planning and execution.
By setting a clear objective, you’ll carve out a strategy, determine a budget, and narrow down your product choices. Consider what you’re hoping to achieve, and build your goals around that.
Is it time to expand brand awareness in your community? Do you want to reel in new customers? Or perhaps there’s an industry-specific event coming up?
Before you spend a dime on choosing a promotional product, decide what you’re aiming to accomplish.
Define Your Target Recipients
The next step is to figure out who will receive your branded items. Existing customers have different needs compared to potential business prospects. This applies to promotional memorabilia, too.
For example, a personalized gift is a marvelous way to enhance brand loyalty. Sports companies can try with custom football socks, while a tech business is better off handing out USB drives.
On the other hand, if you’re catering to the general population, then items like t-shirts, tote bags, drinkware, or desk supplies are better options.
If you’re targeting a niche market, then high-end customized goods are more suitable. Conversely, low-cost products are ideal for a broader, more general audience.
Consider the Location
To obtain the utmost effectiveness, you’ll need to have a pragmatic approach. Consider when and how you plan on distributing any promotional products. The location plays a massive role because some goods are more practical than others.
For instance, if you’re attending a trade show, items that are light and easy to carry are more feasible. A small exclusive gathering, on the other hand, can accommodate larger, bulkier goods.
Make it High-Quality & Useful
Promotional products offer a unique advantage that even the top marketing trends can’t compete with. They have the ability to become a part of your customers’ everyday lives.
With repeated use, an item bearing your company’s trademark could land up in front of many potential leads. It also sparks interest and encourages people to contact your business when a relevant need arises.
However, your promotional products need to be unforgettable and long-lasting. If you opt for apparel like caps, t-shirts, or other outerwear, make sure that your logo isn’t too overpowering and “salesy.”
Instead, use eye-catching designs or taglines that present your brand in a relatable manner, and stick to quality materials that are in for the long haul.
Promotional products that fulfill an ongoing need are also worth considering. Think about what items could be useful to your target audience in their daily lives. Things like pens, power banks, USB flash drives, and water bottles are popular for this reason.
Remember a “Call to Action”
The desired outcome of investing time and money into promotional products is to generate new business. That’s why your branded goods need to give their recipients an easy way to reach out.
Include your company’s contact information, social media handles, website address, or anything else you deem necessary, but make the limited space you have count.
Promote & Propel Your Business Forward
To choose the right promotional product, it’s crucial that you establish an objective and define your target recipients first.
However, location plays a role, too, as does the quality of the item and its usefulness. Remember to include a “Call to Action,” and you’ll promote and propel your business forward.