Are you looking to increase the service radius of your food business? Are you interested in reaching a greater pool of customers rather than just a corner of your small town?
This is where the power of internet marketing can help you.
Online shopping is the trend of today and it has become a major industry. The sale of groceries online has exploded and today is topping off higher than $6 Billion dollars – and a slice of this pie can be yours with a few adjustments to your marketing techniques and services. Take a look at Proper Popcorn for a perfect example of how to get it right.
Of course, this is the big issue right there: building an online business is not accomplished in an instant. The food industry still employs face-to-face sales and the internet is only a tool to sell to physical locations.
But, there have been a variety of improvements that have changed all this over the past few years. These can allow you to broaden your selling field from coast to coast?
In the following article I would like to shed a light on some of the ways to begin marketing your food online. Not all are as budget-friendly as others, but they are all within your grasp with a bit of planning and care.
Let’s examine a few options, shall we?
1. Open your own online store
Obviously, I have performed a simple test on thousands of retail demos and farmer’s markets across the land and the answer tells it all. “Do you sell online?” If your answer is anything but affirmative, you are barely reaching a fraction of your market potential. Here are some of the advantages and disadvantages of selling online.
New revenue channel – never limit yourself to a single source of income. New hungry clients are waiting.
Nationwide market – products can be ordered from anywhere.
Meet customers – improve your service quality and product data by learning about how your customers use their products.
Inexpensive – opening an online store is a matter of a few dollars at the most, many are free.
Time – it can take a while to address all the packing and shipping.
Money – there will be the added expenses of storing, boxing, packaging and shipping your products.
Maintenance – maintaining an inventory in this way can be a tricky thing.
2. Monthly subscription boxes
Subscription boxes are the way to go these days. It’s a carefully selected package of monthly products that your customers will love. Having your product included in a monthly tasting box is an excellent way to make yourself known to a wider variety of customers. Here is what you should consider:
Great exposure – with so many people trying your delicious products, you can expect a new range of clients.
Less marketing – the subscription company will handle this side of the marketing.
New customers – great way to break out of your local market.
Expensive – free samples can be a costly marketing plan
Spotty ROI – you may get your money back, you could also flip a coin.
Newness – newer companies may not be as lucrative in the long run
3. Square market
This is an online resale market, but even still it features many smaller stores and outlets. If you are already using Square Market to make your mobile payments for fairs and festivals, this will be a logical next step for your company.
Easily discovered – thousands of hits are being tallied a month, some of these could be yours.
Simple setup – if you already use Square, you are within minutes of opening your store.
Inexpensive – no monthly fees just a minimum charge of 2.75%. Whatta Savings!
Limited branding – the store will not actually be your own.
Limited layouts – you will be subjected to a predetermined presentations for your products.
4. Online resellers
There is hardly any denying the impressive performance of Amazon as a marketing ally. There are many advantages that can be had from selling on the largest retail website on the planet. So many resellers are already in operations here.
Established market – customers are already lining up at this site!
Easy setup – just provide the information required and Amazon dos the rest
Drop-shipping – you manage inventory and ship products out to fill orders.
Competition – there are already many thousands of others just like you doing the same thing.
Drop-shipping – you will probably need help to get those orders flowing.
Sales pressure – you may be dismissed from the site if you do not make sales.
5. Gift basket companies
You may be approached by a gift basket company and the offers they make can sound like a good idea. But, wait a second, here are a few things that you should think about before you decide on this final option for making sales online.
Less work – they make all the arrangements, all you must provide is the product.
It’s always busy season – Gift giving is a year-round tradition
Partnerships – Gift basket companies prefer to work with the same people – you’re in it for the long-haul.
Smaller sizes – gift basket vendors prefer sample-size products
Inclusion – your products may only be included in 1 or 2 gift baskets
Selling on line can be a fruitful option for your food produce market. Whether you choose just one of these marketing options or several, you will find yourself with new clients and channels to sell your goods.