The video was directed by Stefan Ekström, who explains “We wanted to find a place for these young people’s own universe, the dreamy gymnastics hall, and the skate park, and then end up on top of a hill where the dance continues forever.” Award-winning choreographer, Niki “Awandee” Tsappos, has won two Guldbagge awards for her work in the documentary Niki and Martha. “I have been a big fan of Swedish dancer and choreographer [Niki] ever since I saw the documentary Niki and Martha and I’ve been wanting to find a good excuse to ask her for a collaboration ever since. I was so happy when she accepted the role as choreographer and casting director for the video,” Brun says of working with Tsappos.
Brun explains “Honey” was inspired by the voice of her 18-year-old self she found on an old cassette tape. “Her energy struck me and I was filled with love for this young, and in many ways innocent, version of myself—this girl talking non-stop in a boundless flow of words and emotions.” she goes on to say, “While listening back, I realized that the woman I am today had reconnected with the girl on the tape, and that simple act had made me feel in some way more whole.”