For small businesses, a website is essential to develop and maintain online presence for your intended audience. People come to your website for a purpose. They either want to hire your services, buy products from you online, or get answers to their queries. And, if you have website design issues, it can make it very difficult for them to get what they want.
Getting a website to work for you is vital. Though it’s not something difficult, it’s often made complicated by those looking to attach every bell and whistle you can think of.
Websites must be designed by keeping in mind your target audience who is looking to find a solution for their problem. This will eventually translate to how well it can sell your product or service online. However, many businesses make common mistakes in their website design that puts their business way behind their competition.
8 Web Design Mistakes that are Common in Small Business Websites
Here, we have put together a list of common mistakes in web design small businesses make, so you can diagnose and improve yours to attract more customers and build your business.
- Unpleasing Design
As a small business owner, you would be focusing on bringing the right people to your site – the ones who are really looking to get products and services your business offers. You want people to stay on your website, sign up on your email list, follow you on social media, and share your content. All of this is only possible when you have a website design that is appealing to your visitors.
One of the biggest mistake businesses make is having a website design which is not engaging. If your design is not attractive then you might risk losing the interest of your visitors – and potential business. Make sure that you have a good design and attractive website layout, which makes it easy for the visitors to navigate different pages and efficiently enable them to look for what they want without making them lose their interest.
- Confusing Design
Honestly, we’ve all visited websites where we remember the eye-catching design and the bright graphics, but we don’t remember what the site was about and you know exactly where to go to find what we were looking for.
Though a website design should appeal to the visitors but it shouldn’t confuse them. It’s not difficult to have a website with flashy graphics but having one can confuse your visitors. When looking at web design for small businesses, the emphasis must be on the business subject matter. The website needs to look professional but not too flashy. It must be easy to navigate and with all the relevant details that a customer may be searching for.
- Lack of Contact Information
When you own a local business, you want visitors to get your contact information so that they may contact you if they want to hire your services or have a question to ask. Unfortunately, many small business websites don’t have a page designed specifically to provide contact information to the visitors. This makes it difficult for people to get in contact with businesses and get what they want.
When designing a website you should emphasize providing contact information for your business in a clear and concise. In fact, you should make it very easy for your visitors to be able to reach you by placing your contact information on the website’s sidebar and footer. Here’s what makes a great contact us page for a website.
- Bad Color Format and Readability
This is one of the biggest small business website mistakes. It’ a crucial design aspect of a business website, however many ignore this.
A poor color scheme must be avoided as it makes it difficult for site visitors to read the information on your website. You should avoid using outrageous color combinations and bizarre text fonts that make your website look cheap and the content difficult to read.
- Poor or Irrelevant Images
In web design the use of images is important. No one wants to look at lines and lines of text after all. Images can quickly convey complex thoughts, even without users having to read all the text on a page. However, image incorporation needs to be done properly.
Business websites with low-quality or irrelevant images can create a bad impact on the visitors. Using images that are irrelevant will confuse your visitors and make them wonder about the message you are trying to convey. They can easily get frustrated and leave your site. Similarly, low-quality imagery won’t give your site a professional look you are looking for. In fact, it may raise doubts in their minds regarding your expertise and authenticity in the industry.
- Bad Mobile Site Experience
In 2020 it is important to have a web design that functions well while viewing on phones. People are constantly using their mobile devices to browse websites. At present, it’s been estimated that more than half the web traffic is actually from mobile viewing.
Kallen Media, a Tempe web design service, recommends all small businesses to have a mobile-friendly website. They say if your site doesn’t provide a mobile-friendly experience, its time you take it seriously and consider it a priority. Since users are looking for optimal browsing experience and can leave your website immediately if they find it’s not functioning on their mobile devices properly.
- Hidden Navigation
Problems regarding navigability will make visitors leave your website in just a few seconds. People are mostly in a hurry to find what they want from your site, and anything that causes difficulties in it will make them abandon your site.
Make sure all the navigational aspects of your website are easy to understand and visible. Remember that on the internet, people expect information to be delivered in an instant and if your website doesn’t deliver quickly, they have the option to look somewhere else.
- No Call To Action
One of the most common mistakes businesses make is having no call to action buttons on their sites. Call to action buttons are crucial for your website, as they command your visitors to act.
When it comes to choosing a CTA, it’s best to choose simple and concise. There should be enough information on the page already that visitors understand what they will gain from acting, and what they will need to provide.