The $53.7 billion global online casino industry has experienced breakneck speeds of growth over the past decade, which is often attributed to the ability of the industry to embrace and adapt to emerging technologies. Rather than simply allowing the player to point and click at slots and playing cards on a static interface, as it used to be, many of the world’s largest and most successful real-money gaming platforms are going all out, investing in new technologies to bring new kinds of gaming experiences to players all over the world. Here are just some of the ways that emerging technologies have influenced how customers experience online gambling.
Secure, seamless, and discreet transactions
In a world of cybercrime and data breaches that routinely affect gaming companies and their customers, many online casinos have taken steps to ensure that the financial data of their players is kept safe and secure. Industry leaders such as Genesis online casino make use of the Boku mobile casino payment method, which allows players to instantly make deposits and withdrawals using their phone balance. This payment gateway is not only secure but discrete, ensuring that all player transaction data is kept private, with receipts being provided via SMS message.
Immersive live-stream gaming experiences
One trend that has arguably caught the most attention is the casino industry’s use of livestream technology to bring immersive, interactive gaming experiences to players. Most major casinos offer ‘live’ poker, roulette, and blackjack, in which the player is connected to a real-live casino dealer in a studio, who interacts with them and other players at the table in the same way that they would at a Las Vegas casino. Few other platforms have been able to emulate this kind of immersive gaming experience.
Pushing forward with blockchain-enabled gaming
While many actors within the gaming industry are just beginning to realise the potential of blockchain technology, the online casino industry has been doing so for several years. Many of the major providers have been allowing players to make wagers and withdraw winnings in the form of cryptocurrencies. Among the most popular cryptocurrencies accepted by leading online casinos include Bitcoin, Ethereum, Litecoin, and ZCash, which, in turn, enhance the security and discretion of real-money online gaming.
Hyper-personalised gaming experiences
Popular entertainment platforms such as Netflix and Spotify have made smart recommendation algorithms a central part of their business model. However, the gaming industry as a whole has been slower to catch on. One exception is the online casino industry, with many providers using AI to help direct players towards games that they will enjoy the most. Casino operators understand the importance of customer loyalty and have proven themselves willing to utilise this emerging tech trend in order to provide hyper-personalised, curated gaming experiences for players of all stripes.
These are just some of the ways that technology has transformed the online casino gaming experience. Whether other sectors of the gaming industry will adopt the same tech trends remains to be seen.