Following the astounding global reception from the announcement of his highly anticipated forthcoming studio album ‘Got To Be Tough,’ and the release of his latest timeless single (of the same name), the legendary founder of Reggae, Frederick “Toots” Hibberthas revealed the official music video for ‘Got To Be Tough’ today. Directed by Nick Franco, the video premiered via Rolling Stone Magazine today, watch HERE.
‘Got To Be Tough’ is an energizing provocation that renews the near six-decade career of the man who launched a new sound and genre with his 1968 release, “Do The Reggay.” The single comes with the welcomed news of a full-length Toots and The Maytals studio album release – of the same title as the single – set for global release via Trojan Jamaica/BMG Records on August 28 [PRE-SAVE/ORDER HERE].
“Got To Be Tough” is a reminder that through Toots’ creative veins run all the roots and shoots of the Black Diaspora. Blues, soul, r’n’b, funk, jazz, reggae, African griots – Toots honors, embodies and owns them. Throwing down an authoritative guide: how to survive and thrive among our Earth’s challenges.
During a time of global social and political unrest, Toots’ welcomed return and voice couldn’t be more needed or necessary than ever. Harking back to the start of Ska, during the civil rights movement era in America and Jamaican independence in the 1960s, he has sung iconic truths such as “Monkey Man” and “54-46 Was My Number,” a wry but not bitter response to his unjust incarceration for ganja.
Since his wrongful 1966 imprisonment – which spawned one of his biggest global hits “54-46 Was My Number” — Toots has gained insight into the corrupt systems that try to dominate our bravest endeavors, and it is in his new resistance music, that his anger at and sensitivity to injustice in 2020 is clearer than ever. Returning with a message, with no apology – a warning, as he repeats for emphasis on his latest single.
Listen to “Got To Be Tough” HERE