Today, Bright Light Bright Light has served up a slice of irresistible synth pop with the release of his latest song and video “I Used To Be Cool”. A cheeky ode to cherishing your “15 minutes in the sun”, the new track has been released in tandem with a music video that is a campy homage to 80s/90s cinema, that feels one-part summer romance, one-part John Waters irreverence, and one-part classic MTV music video nostalgia.
Directed by Tyler Jensen (director of the acclaimed ‘Scream Queen! My Nightmare On Elm Street’ documentary) and inspired in part by “Risky Business”, “Fast Times at Ridgemont High”, “Desperately Seeking Susan” and the music videos for “Magic” by The Cars, and “Rock the Cradle” by Billy Idol, the video for “I Used To Be Cool” finds Bright Light Bright Light (the stage name of international LGBTQ+ pop star Rod Thomas) and two friends tending to the summer housework of a dreamy heartthrob, played by model and influencer Christian Bendek. The not-so-subtle swooning and ensuing daydreaming sequence, mixed with warm synths that capture the essence of a hazy summer afternoon, make “I Used To Be Cool” a perfect video to tie together the end of PRIDE month with the July 4th holiday.