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London-based powerhouse Ciara Vizzard has premiered her new single “Price”. A testament to authenticity, the track sets Ciarra’s impassioned vocals to a luscious guitar and punchy drums.
Ciara’s empowering self-awareness is overflowing on ‘Price’. The track not only delves into the value of authenticity but also what it means to choose love over hate.
On this day, two years ago (25th of June 2018), the singer experienced a traumatic road traffic accident in Ibiza where she sustained six fractures, two of which were so severe that it required surgery. The incident reminded her to be kind to everyone as you never know what they’re going through. The talented singer relays this in her brand new track.
“Price is about asking the question if it is worth the cost of choosing not to be your most authentic self, choosing not to show kindness to others, to show love to others. It is choosing to be grateful, to be kind, to embrace who you are because the cost is too high a price to pay to choose otherwise in the long run”, explains Ciarra.
Click here to listen to the track.
