Your target audiences have a lot of information when it comes to different brands of your target niche. It is you who has to promote your products wisely so that people choose your brand over others. Interestingly, Instagram has today become a great online marketing platform. Millions of people from around the globe have joined this social platform, and you can think of expanding your reach here.
You can collaborate with Instagram influencers who play a significant role nowadays, in promoting brands online. But you need to find the right ones to promote your business. In this article, we will discuss 4 tips to find the best Instagram influencer for your business.
To start with you will first have to find your target audience and understand whom they follow on this platform. If you want to know how to see who someone recently followed on Instagram then using an Instagram tracker app will be the smartest idea.
Once done, you can find –
- Micro-influencers- You can choose influencers who can sway the purchasing choice of their followers. Micro-influencers do have a higher engagement with their audience. Look whom your followers are following and you can get the ideal candidate.
- Local bloggers- You can find the local bloggers of your niche, especially if you have a geographical constraint. You can search for them on search engines like Google. Type the keyword that relates to your business the best, add the word ‘blog’ to it and then search for the ideal candidate. Repeat this process with all the useful keywords that you can think of.
- Proper hashtags- You can search for influencers using hashtags who are not your followers but are of the same niche. You can go to Google and do simple but specific hashtag searches to get better results.
- The number of followers vs. your influence– Do not be confused between the two. A huge number of followers do not mean they are able to influence the purchasing decision of the audience. Look for influencers who share relatable content as that of your brand, how much engagement they have, and look if they publish high-quality content regularly or not.